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Steve Hackney:
"How To Get Instant And Automatic Results Using Proven
Broadcast Fax Advertising Techniques"
Important note: This is a critical book-review and not a salesletter or an ad!
Format
PDF-document. 141
pages.
Review
"Faxes just don't work any longer, in the modern digital,
computer society! And least of all faxes can be used to market
your business. Right?"
"Wrong!", says business owner and marketing consultant Steve
Hackney.
In his book, "How To Get Instant And Automatic Results Using
Proven Broadcast Fax Advertising Techniques", Steve Hackney
shares the recipe he has used with much success to market his
own business - and those of many others.
Just like it's the case with Steve Hackney's
other books, "How To Get Instant And Automatic Results Using
Proven Broadcast Fax Advertising Techniques" is a real how-to
book.
That is, it's built
as a
step-by-step guide, showing you all the necessary aspects of
launching your own successful fax advertising campaigns.
But this book is not, in any way, a dry and
boring, theoretical book. Steve Hackney has wowen a lot of
real-life examples in between the step-by-step explanations.
It's quite evident that "How To Get Instant And Automatic
Results Using Proven Broadcast Fax Advertising Techniques" is
built upon Steve Hackney's personal experience with fax
advertising campaigns.
For example, Steve Hackney gives you the precise time,
during the week, when he has himself gotten the best results
by sending out his own fax ads.
This is the kind of advice that's really valuable when
you're yourself going to launch your first fax campaign.
Something else that I really like are the many real-life
fax samples Steve Hackney gives you. These samples give you a
much better grasp of the kind of fax that'll be most
profitable for you and your business.
You even get a ready-to-use fax template, so that it's easy
for you to go ahead and launch your first campaign.
"How To Get Instant And Automatic Results Using Proven
Broadcast Fax Advertising Techniques" contains all the
nitty-gritty details that I predict will give your fax
advertising campaign the best possible start.
For example, what can you do to make your faxes stand out
among all the other faxes that the receivers of your faxes
get? Steve Hackney has some interesting techniques for
accomplishing this.
Steve Hackney also emphasises the importance of keeping your
fax campaigns within what the law in your permits you to do.
Personally, this is something that I immediately wondered
about when I first heard about fax advertising campaigns. I
simply don't want to run into any problems here.
It's quite obvious that Steve Hackney is a
clever copywriter. This shows again and again when you read
this book. Steve tells you exactly how to introduce your
message, how to write your first sentence, which words to use,
which words not to use etc., etc.
Finally, Steve Hackney goes one step further
than just giving you a bunch of tips about fax advertising
campaigns. Your fax campaigns ought to be part of your overall
marketing plan. And if you'd like to be really successful you
need to test every campaign. Steve Hackney shows you how to do
that, without overcomplicating anything.
Overall assessment
If you're interested in discovering all the potential
possibilities in fax marketing, I think "How To Get Instant
And Automatic Results Using Proven Broadcast Fax Advertising
Techniques" is a very good place to start.
This book is well written - easy to read and apply to your
particular situation. At the same time it covers all the
details you need to overcome and prevent the most typical
problems new fax marketers run into.
This is a good book, and I heartily give it my
recommendations.
About Steve Hackney
Who is Steve Hackney? Click for the answer!
Buying information
Website
http://www.powermarketingstrategy.com/fax/
Email
info@powermarketingstrategy.com
Snail mail
Hackney Marketing Limited
7 Copse Close, Leicester Forest East
Leicester. LE3 3NZ.
United Kingdom
Phone
+44
116 239 4433
Fax
+44 116 239 5658
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