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Sean D'Souza:
"Psycho
Tactics"
package
Important note: This is an independent and
critical book-review - not a sales letter or an ad!
Format
Ebooks,
PDF-format.
Review
What
is this package basically?
Marketing and Branding expert, Sean D’Souza from New Zealand,
has collected two of his highly acclaimed books, “The Brain
Audit” and “Psycho Branding”, into a package. Thus, by buying
this package, you get a good introduction to the work of Sean
D’Souza.
I found
Sean D’Souza’s web site,
http://www.psychotactics.com through one of my good online
friends.
What
initially stroke me, when I visited
http://www.psychotactics.com,
were the many strong testimonials, from some of the sharpest
minds in the Marketing arena. These marketers gave this
package by Sean D’Souza some very strong endorsements.
Sean
D’Souza’s package containing, “The Brain Audit” and “Psycho
Branding”, covers some of the most important aspects of
effective and successful Marketing. The whole concept of
branding has become a very hot subject in the established
Marketing world. However, very often the concept of branding
has become so closely connected with image advertising, big
companies and huge Marketing budgets, that the whole idea of
branding may seem out of reach for most small and middle sized
companies.
So,
when I began reading the information in Sean D’Souza’s
package, I was excited to see whether his material is any
different and has something valuable to say about Marketing.
What
do you get in this package?
When
you buy this package by Sean D’Souza, you get his books:
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“The Brain Audit – A Systematic System of
Activating Your Customer’s Attention”
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“Psycho Branding – The Psychology of
Branding”
Besides, you get:
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“The Psychology of Branding – Bonus
Section”
-
“The Brain Train – A Bonus That Will
Help You Take The Brain Audit Further”
What
first strikes you, when you begin reading these books and
reports, is their professional design. It’s evident that it’s
a professional designer who has set up these books. They
certainly don’t look like most PDF-ebooks made in the dining
room by an amateur designer.
Now, to
me personally, the look of a book isn’t a decisive factor for
what I think of the book. No, the content of the book
is what I really look for. However, it’s always a pleasure to
read a book if it looks nice. It makes the reading easier and
lighter. You probably agree?!
When
that’s said, I think that the ebooks in this package seem
almost too “professional”. You know, each of the
chapter-headlines take up the space of a whole page, and
sometimes I would like to get more text and more information
on each page. I know that it’s a dominating trend among many
designers to tone down the text and instead attach more
importance to nice illustrations and images.
Don’t
misunderstand me here. You do get some valuable information.
Anyhow, I think that smart design dominates too much here.
So, when I began to read
the books in Sean D’Souza’s package, my question was, does the
content in this package live up to my expectations? Do the
strong testimonials for this package give you a true
evaluation of it?
To read my reviews of the two main manuals in
Sean D'Souza’s package, click the links below:
Buying information
Web site
http://www.psychotactics.com
Postal address
Sean D'Souza
PO Box 36461,
Northcote, Auckland,
New Zealand
E-mail
sean@psychotactics.com
Phone
Phone: +64 (9) 449 0009
Mobile: +64 (21)236 1415
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