Important note: This is a critical book-review and not a salesletter or an ad!
 

Number of pages

169 pages
 

Content

• What money really is, and the difference the understanding of this definition may mean for the success of your business
• How to choose the best subject for your information product
• Which kind of information product you can create - ebook, secret site, video tape etc.
• How to write a book (ebook or hard-print book)
• How to make a secret site
• How to make other kinds of information products
• How to password protect your website
• How to market your product on the Internet
• How to write a order-pulling salesletter for your product
• How to set up your own domain and website so you can sell your product on the Internet
• How to write an order-pulling salesletter from a to z
• How to create the perfect headline
• How to find a strong USP for your product
• How to set up your automatic sales- and order taking system on the Internet
• How to promote your product on the Internet
• How to rank high on the search engines
• The best software to use for ranking higher on the search engines
• How to promote your product by sending out press releases
• How to use banners for getting more orders
• Advanced testing for your product
• How to roll out your success-system
• Whether and how to set up an affiliate sales-system
• How to make a successful back-end product
• Resources for a successful ebusiness
• Etc

Review

Russell Burnham is one of the relative newcomers in the information business market. Anyway, he has already established a reputation for being a clever Internet marketer.

His most notable success is probably his promotion of his mother's book, "The Garage Sale Cook Book", http://www.garagesalecookbook.com, which is written by his mother, but promoted by himself.

And according to Russell, his mother's book has been very successful. So it's obvious that Russell knows in practice what it takes to succeed.

Now Russell has written a complete course on how to create your own information products, how to write order-pulling salesletters and how to promote it, primarily on the Internet.

The first part of his course goes through some of the most important steps for creating successful information products.

It's obvious that Russell really understands how to make his products unique and standing out in the crowded market. Even though his book is on a subject that he shares with many other authors and marketers on the Internet, he has his own, unique way of writing and promoting his course. And as you may know, this is one of the most important rules for making a product a success.

I also really like it that Russell builds a whole strategy of creating and marketing information products, instead of just jotting down a few mechanic, how-to steps in the process. Though, when I read through I thought that Russell at some places seems to sound a little bit too philosophic. Besides, a few places he doesn't seem to complete the train of thought that he has begun. And some of the conclusions seem to be short-cuts without the necessary argumentation.

But this is only a minor criticism. And the resulting strategy has definitely much in it's favour.

Overall, I really think that Russell is to be commended for taking the time and the energy to create a strategy of creating and marketing information. And Russell tries to build this strategy upon an attempt to understand the underlying psychology of the Internet cuctomer. The result is a strategy that has proven to work in reality.

Another very positive point in this book, is that Russell don't limit himself to showing his readers how to create ebooks, important as they are, though. Russell also shows how to construct a secret site (also called a member's only site), and he gives his personal recommendations on which resources to use (which password scripts to use etc.). This is really positive.

In the section on how to rank higher on the search engines, Russell reviews several of the most popular and useful software products (such as Engenius, Swiss Army App and Webposition Gold) that can help achieving this goal. And that's one of the aspects I really like about Russell's course: He takes a personal stand. He shares his personal experience and opinion on what works and what don't. These reviews may be really helpful to the marketer who isn't sure whether his or she should invest in some of the socalled search engine submittance software or not.

Russell really seems at home on his subject. You sense that he has "been there", and "done that", as you say.

About this author

Who is Russell Burnham? Click here for the answer!
 
 

Buying information
 
Website

http://www.buttkickincourse.com

Snail mail

Russell Burnham
RD1 Box 348A
East Meredith
NY 13757-9707

Phone

1-607-746-8079 (Russell's home number)