Important note: This is a critical book-review and not a salesletter or an ad!
 

About this author

Click here to read more about Russ Von Hoelscher!
 
 

Number of pages

226 pages.
 
 

Content

In this book Russ Von Hoelshcer teaches you...
 

• how to dropship information products
• how to find saleable subjects to write about and publish
• how to overcome procrastination
• how to find the time to write your information product
• about the importance of writing the ad first
• how to research the subject you have chosen
• what to do if you can't or don't want to write yourself
• how to make your project easier by breaking it down into small pieces
• how to copyright your work
• the different aspects about starting up your own business (business checking account, different company forms, company name, logo etc.)
• the many practical aspects of how to operate your business (such as shipping orders and how to receive orders)
• the importance of selling a whole line of related products
• why specialization is the key to profits
• how to create your own catalog
• when and how to hire outside help
• why many newcomers quit, and how to succeed
• how much capital you need in order to start up
• how to print your information product at the best price
• how to mail your products as cheaply as possible
• how to price your products for maximum profits
• how to overcome price resistance
• the three different kinds of paid advertising
• how to sell your information products by classified ads
• how to write a successful classified ad
• how to get 15-17% discount on your ads
• how to interpret the results of your test ads
• how to sell your information products by display ads
• how to write a successful display ad
• how to get better response from your display ads
• how to sell your information products by direct mail
• how to succeed in direct mail
• how to avoid the bad lists and instead find the good lists
• how to get your envelopes opened
• how to sell your information products by seminars, workshops, audio tapes, video tapes and newsletters
• an interview with Melvin Powers
• description of important books on the information business
• source directory

Review

This book by Russ Von Hoelscher is a good starting point for the new infopreneur.

As you can see from the content list above, Russ Von Hoelscher covers most of the fundamental issues the new infopreneur needs to consider if he or she wants to be successful.

You will learn how to find a good subject on which to create your information product. You will learn how to create your product. You will learn how to market it and how to write some good ads and salesletters.

In short, you'll learn all the basics of how to succeed as an infopreneur.

Russ' book is very much to the point. He tells it like it is, without going into unnecessary repetitions. This makes this book very good as a handbook, whenever you need to check something out.

In my opinion the only drawback of this book is that in some aspects it's a little bit dated.

But it should certainly belong to your marketing-library.
 
 
 

Buying information

At the time of this writing, you can still buy this book from many places on the Internet.

Here is some websites through which you should be able to buy this book:
 

Leigh's Place - http://lp-web.hypermart.net/catalog.htm

IceMall - http://www.icemall.com/

Advantage Books - http://www.aeu-inc.com/