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Rosalind Gardner:
"The Super Affiliate Handbook"
Important note: This is a critical
and independent review and not
a salesletter or an ad! The author of this review is not
paid to write this review.
Product description and
format
Downloadable ebook. PDF-file. 265 pages.
Review
What is this book basically?
“The Super Affiliate
Handbook” by Rosalind Gardner is, as the title also says, a
handbook for affiliate marketers. The word, “super” in the
title, doesn’t imply that the book is only meant for super
affiliates. Rather, in “The Super Affiliate Handbook” Rosalind
Gardner intends to show you how you can become a super
affiliate.
Rosalind Gardner knows
what she’s talking about.
On her web site, she
delivers the proof that she personally earned $436,797 the
year prior to the publication of “The Super Affiliate
Handbook”. Rosalind Gardner has primarily earned this income
been earned by marketing affiliate products and services
targeting the dating market.
But can you do the
same, even if you want to target other markets?
The experience of
several super affiliates confirms the fact that it can be
done. And in “The Super Affiliate Handbook” Rosalind Gardner
shows you step-by-step how she and several other affiliate
marketers have become so successful.
What
I like
in this book
“The Super Affiliate
Handbook” by Rosalind Gardner is one of the very best
overviews I’ve ever seen over the process of marketing
affiliate products. In fact, the only competitor I can think
of right now is James Martell’s book on the same subject.
In opposition to most
other books on affiliate marketing, and Internet Marketing in
general, in “The Super Affiliate Handbook” Rosalind Gardner
really goes into the details on how you can build you own
profitable Internet business.
Rosalind Gardner
covers several subjects that most other authors either skip or
just mention in passing. For instance, one of the most
important and helpful parts of “The Super Affiliate Handbook”
is the section on how to track your results. Most other
Internet marketers underscore the importance of doing this,
but they don’t tell you how. Rosalind Gardner doesn’t
emphasize the importance of doing this, she also tells you how
she does it. And she shows you the spreadsheets she herself
uses to track her number of visitors, buyers etc. This is a
very valuable part of this book. It’s just a shame that you
don’t get the spreadsheet templates themselves, so that you
can use them in your business. You just get a screen view over
the templates.
Now, it isn’t that
difficult to create these templates yourself. If you have
Microsoft Excell (or another similar program) installed on
your computer, you can easily create these templates yourself.
But it would have been easier if you got them together with
the book.
Rosalind Gardner also
leads you through the formula for calculating your conversion
rate. This formula is of course well known, but it’s really
fine that she has included it in the book. If you want to
track your ad results this formula is indispensable.
As I mentioned above,
one of the things I like the most about “The Super Affiliate
Handbook” is the degree to which Rosalind Gardner gives you
all the details of how to become a super affiliate. She
covers…
-
How to decide
whether you have what it takes to start your own Internet
business
-
The importance of
making a plan for your business
-
Rosalind Gardner’s
own software recommendations
-
How to filter away
bad products and find the kind of products that’ll earn you
a nice income as an affiliate
-
How to market the
affiliate products
-
Etc., etc.
“The Super Affiliate
Handbook” contains so much valuable information that I’m
really impressed. But despite the amount of information, you
get enough details to get a grasp of each step in the process.
And you never loose the overview.
There are only two
parts of the book where I would like to get a few more
details.
The first part is
Rosalind Gardner’s coverage of how to track your results. I’ve
already mentioned this above and commended Rosalind Gardner
for what she indeed has included about this subject in “The
Super Affiliate Handbook”. As I said above, just the fact that
Rosalind Gardner covers this subject, makes “The Super
Affiliate Handbook” stands out among most of here competitors.
And especially the spreadsheet templates included in the book
are extremely valuable.
However, to make the
book perfect, I would like to get even more details about
exactly how to track and test all moves in an affiliate
business.
I don’t say this
subtract from all the positive words I’ve said above about
this part of “The Super Affiliate Handbook”. It’s just that,
considering the many details of the rest of the book, it would
have added even more to the value of the book if you got even
more specific descriptions in the section.
The second part is
Rosalind Gardner’s coverage of pre-selling. If you’d
like to become a super affiliate, the ability to pre-sell is
vitally important. Actually I think Rosalind Gardner could
have elaborated even more on this important topic. She does
give you some ideas about how to pre-sell, but I still miss a
few more step-by-step descriptions.
However, if you’d like
to see one of the best practical examples on pre-selling that
I’ve ever seen, you should look upon Rosalind Gardner’s book
from this perspective. By this I mean, “The Super Affiliate
Handbook” itself is a brilliant example on how you can
pre-sell affiliate products. The book is filled with affiliate
links, and the text in the book is how Rosalind Gardner
pre-sells these products.
I say this without any
irony. I really say this in a positive frame of mind.
I certainly don’t
blame Rosalind for including the affiliate links in her book –
especially considering the high quality of the
information in her book. Exactly the high quality of the
information in “The Super Affiliate Handbook” justifies the
affiliate links. Rosalind Gardner’s endorsements are – in my
opinion – justified and given with the best intents in mind.
So, why shouldn’t Rosalind Gardner use her affiliate links
instead of just giving the URLs without the affiliate codes?
If you would like from
a super affiliate how to pre-sell affiliate products, try to
look upon “The Super Affiliate Handbook” from this
perspective. The reason why Rosalind Gardner does such a good
job pre-selling affiliate products, is that her affiliate
links are embedded in honest and high-quality information. In
opposition to most other affiliate marketers, she doesn’t just
throw a bunch of affiliate links in your face. No, she really
helps you and gives (after you’ve paid for it :-) you
high-quality information that you can immediately use. And
then when you need to get the resources and tools to apply her
advice to your business, you use her affiliate links. And most
of her grateful readers won’t blame her after they’ve gotten
so much fine information from her.
The book is really
well written. The language is engaging, and Rosalind Gardner
doesn’t fall for the temptation to try to impress with her
knowledge. Instead you immediately sense that she’s speaking
out from her personal knowledge. This impression is also
emphasized by the many personal real-life stories and
illustrations Rosalind Gardner has woven into the text.
The look of the book
is very good. It can be very annoying to read an otherwise
good ebook that looks sloppy and amateurish. “The Super
Affiliate Handbook” looks really professional and nice.
Finally, I’d like to
mention how nice it is to finally read a book that takes
advance of the possibility to use an interactive contents
list. So many ebook authors neglect this functionality despite
the fact that it makes it much easier to navigate around in
the book.
Overall assessment
This is a fantastic
book! One of the absolutely best books I’ve ever read on
Affiliate Marketing – maybe even the best.
You get all the
details you need to build your own successful affiliate
business. The book is well written and the content is easy to
understand and apply. The graphics, the navigation (with
interactive links) and the illustrations look really good.
If you are interested
in building your own affiliate business on the Internet, I
think “The Super Affiliate Handbook” by Rosalind is one of the
absolute best places to start. And considering the low price
of the book, it’s an absolute steal. So, get this book! I give
it my strongest recommendations.
Price (at the time of this
writing)
US $47
Buying information
Website
Superaffiliatehandbook.com
Email
Contact page
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