Randy Charach: 
"Niche Magic"

Important note: This is an independent and critical book-review - not a sales letter or an ad! 


Format

Ebooks, PDF-format.

Review 

This book is really different than most of the other books I've read on Internet Marketing. Whereas most other books on Internet Marketing talk about online marketing in general, the author of "Niche Magic", Randy Charach, focus on Niche Marketing.

When you read "Niche Magic", it's evident that it's based on Randy Charach's personal experience as an Internet marketer. And it's evident that "Niche Magic" isn't just another copycat of some of the existing courses on Internet Marketing. 

I found Randy Charach's personal Internet success-story both interesting and motivating. Randy Charach's background is in magic - BTW a subject that has interested me since I was a kid. Randy didn't write this book in order to become rich. In fact he has already become a wealthy man through his magic shows, and "Niche Magic" is "the fourth book Randy has written within his first year as an author". Besides, Randy shares how he has written and published another ebook, covering another niche market. This book made Randy Charach a fortune. Thus "Niche Magic" was written after Randy Charach became successful applying his own Niche Marketing principles. In other words, it's not based upon some wish-to-be thinking, but it's based upon proven and tried principles.

There's no doubt that your best chance of succeeding in your own Internet-based business, is to target your products and your marketing towards niches. That is, instead of trying to target your products and your marketing towards "everyone", you'll do much better if you try to sell products (or services) that are aimed at a smaller and easily distinguished group of people who share an interest in the subject your product (or service) covers. Personally, I learned this secret from such marketers as Dan S. Kennedy and Jeff Paul. These marketers have literally earned millions by marketing and selling their products and service to niche markets. And if you want to make it as easy for you to succeed as possible, you'll do the same.

Besides, what sets "Niche Magic" aside from the rest, is that Randy shows you HOW TO actually market and sell your products (and services) to niche markets. How often haven't you heard the marketing "gurus" tell you how important it is to target niche markets? But do they tell you how to actually do it - step-by-step? Most don't! But in "Niche Magic" I found a step-by-step description of the steps you need to take if you want to make it big in the niche markets.

Another very commendable aspect of Randy Charach's book is his emphasis on "what actually works" in real life. For instance, Randy doesn't just tell to make a plan for your business future. But he actually shows you how to make a plan - without spending days, weeks or month on the project. Some of the other better books on Internet Marketing emphasizes the importance of planning. But Randy Charach actually shows you how to make a simple, yet highly effective, plan.

"Niche Magic" is very detailed, but never dry. You get all the information you need to go ahead and find, target and market to your chosen niche market.

Randy Charach covers a lot of stuff in this book, but all the time it's easy to read, and his advice is easy to follow. Maybe one important reason why Randy's book is so easy to read, is that he wrote it by using Voice Recognition software. This means that he wrote "Niche Magic" by speaking into a microphone. And as you know, the spoken language is often more lively and entertaining than the written language.

Overall assessment

In my opinion Randy Charach has written a really wonderful and very helpful book. You simply can't go wrong with this one. The need for targeting niches instead of broad markets, become more and more important by the day. If you read Randy Charach's book, you'll get a safe and tried guide to targeting your own profitable niche markets.

So, this is a book I strongly recommend you!

Buying information 

Web site

http://www.nichemagic.com

Postal address