Important note: This is a critical book-review and not a salesletter or an ad!
 

Number of pages

“Maximizing Your Sales-Ability” - Around 450 pages

“Sales Alchemy Turning Customers Into Gold!” (bonus) - Around 60 pages 

Content

• How to build up your own sales personality
• How the selling game has changed, and how you can benefit from it
• How to become effective
• How to overcome inertia
• How to develop a successful selling strategy
• How to adapt your selling strategy to the buying strategy of your customers
• Understanding the buying strategy of your customers
• How to target your market
• Understanding some little known marketing strategies for succeeding in sales
• How to get more prospects through your phone
• How to stop wasting your time on prospects that won't buy anyway
• How to arrange super-effective 15 minute appointments and reach more prospects
• How to position yourself as trustworthy in the eyes of your prospects
• How to awaken your prospects desire for buying your product or service
• How to make a mouth salivating presentation
• How to handle all objections in a non-confrontional way
• How to close the sale
• How to turn one sale into many sales without sweating
• How to manage your time
• etc., etc.

Review

Why on earth am I reviewing a book on sales?

I mean, the products I’ve reviewed until now, have primarily been books and courses either on marketing or product development.

So why am I reviewing a book on how to sell?

The answer is that sales is so intimately related to successful marketing. I've been walking from door to door myself, selling books. And this experience has meant a lot to me, when trying to understand marketing. And it was one of the fathers of copy writing, Claude Hopkins, who strongly advised his readers to get acquainted with personal selling in order to become better at marketing.

And it was precisely the same Claude Hopkins who once said: “Copy writing is salesmanship in print.”

In short, being good at selling is fundamental to your business success.

And Mitch Axelrod really knows what he’s talking about. When he started his own company, he earned about $16.000. Nothing to write home about, uh? But when he found some of the principles covered in this course, his profits began to skyrocket. Rather quickly his profits went to about $100,000 a year. And when he had found the formula for really becoming successful, he was able to make the same kind of profit once again, just for another business of his.

And since then, Mitch has – according to himself and some of his clients - been responsible for hundreds of thousands of extra income. And Mitch gives his formula the credit for his success.

I was really amazed when I read what some of the most well known marketers in the world has said about Mitch Axelrod. Such marketers as Jay Abraham, Robert G. Allen, Paul Hartunian and Yanik Silver have given Mitch some really raving testimonials and endorsements.

Whether you want to sell your products or services online or offline, one of the most profitable ways of making a bigger profit, is to learn how to really sell the way your customers want to buy. And that’s precisely what Mitch Axelrod claims you’ll learn in his course.

So with this knowledge I began reading this course by Mitch Axelrod. And as I read on, I constantly said to myself: “Yes, how right that is!” “Wow! This advice alone can be responsible for thousands and thousands of extra income”, and so on.

Personally, I’ve read a LOT of books on how to succeed in sales. Almost all of them give you a number of selling techniques. They show you how to contact your prospects and set up an appointment, how to make a good presentation, how to close the sale, and so on. And then that’s it.

But Mitch’s course is very different from most other books and courses on salesmanship.

But what I really like about Mitch’s course, is that he goes much further. Mitch gives you a complete SYSTEM.

He shows you how success selling is very closely related to your total lifestyle, your priorities, your management of your time, your attitude, your thinking habits, your way of treating other people etc., etc.

So instead of just giving you a few isolated tips on how to make a sale, he shows you step-by-step how you can maximise your chances of succeeding in selling by building up both your own personality, your overall selling and marketing strategies and the concrete selling techniques you’re going to use day by day.

In other words, Mitch’s thesis is that successful selling is much more than just a question of mastering a few isolated techniques. He does give you all the techniques you need. He shows you how to find prospects, how to arrange meetings with them, how to qualify them and how to close the deal etc., etc. But according to Mitch selling is more than just a bunch of techniques. Successful selling is a way of living. A way of relating to other people. This is, Mitch says, the change of paradigm that you need to adjust to if you really want to succeed. And Mitch shows his readers exactly how to accomplish that.

One of the basic principles of Mitch’s sales- and marketing-philosophy is FOCUSING – focusing on what really helps you to move forward and succeeding. At the same time Mitch shows you how to stop spending your time and effort on that which only wastes your time and energy.

Another principle Mitch shows you, is how to UNDERSTAND your customers. The result is that you will get much more satisfied customers, which in turn will maximise your profits. This is a very important principle in Mitch’s sales and marketing philosophy. Instead of just looking upon your customers as means of getting you some money, Mitch shows you how both you and your customers will benefit much more if you really find out how to serve and help your customers. If you know what your customers want, and how they want to buy what you can offer, your job as a salesman becomes much easier.

Mitch has a very inspiring way of conveying his message. He doesn’t just give you an awful lot of theory. In between the theory (which is really practical, by the way) he has woven a lot of real life stories and illustrations which makes his stuff easier to read, understand and apply.

In my opinion, Mitch Axelrod has written one of the absolute best and most important courses I’ve ever read on selling.

His course is filled with practical information which every entrepreneur can take and apply to his or her situation. In my opinion, effective selling is the HEART of successful entrepreurship whether you sell a product, a service or an idea, and whether you sell online or offline. If you follow the advice Mitch is giving you in this course, I don’t doubt for a moment that you’ll make your business much, much more profitable and successful.

As a bonus to “Maximizing Your Sales-Ability” Mitch has included his e-book, “Sales Alchemy Turning Customers Into Gold!”. This e-book elaborates on some of the basic principles in Mitch’s sales- and marketing philosophy. I found “Sales Alchemy Turning Customers Into Gold!” to very helpful. This valuable bonus just made it even more clear to me that Mitch has given a fantastic offer here. He certainly more than delivers as promised in this course!

Summary

Mitch Axelrod has written a very important course on how to sell almost everything. When you get Mitch’s course, you’ll learn some of the most important ways of becoming more successful in your business. Even though the course is primarily on selling in general, most of the principles apply to Internet Marketing, Direct Marketing and Marketing in general.

Whether you sell through the mail, through the Internet, through the phone or through personal meetings, the solid principles Mitch gives you in this course can mean that your profits will skyrocket. That’s how important the information Mitch shows you here, is.

If you want to go a step beyond the standard marketing and selling advice you normally get, this is the course for you to invest in. I promise you that you won’t regret it. I’m really impressed by this course.

About this author

Who is Mitch Axelrod? Click here for the answer!
 
 

Buying information
 
 
Website 

http://www.axelrodlearning.com