"Consumers are statistics, customers are people."

This tip is also for people that sell a product or service locally. It is very easy, and extremely cheap to implement. And really motivates your prospects to take action.

The problem with most businesses is getting that initial enquiry. Here is a way that you might like to try next time you're walking through your local shopping centre car park.

What you do is, you create what looks like an invitation, or something special. And have it printed on some nice paper. Then you put a ribbon around it. Then you put this on the windscreens of selected late model cars in your local shopping centre's car-park.

Have a look at the example of the sort of invitation / gift certificate I'm talking about. And have a look at how one girl uses this technique.

It reads, "Congratulations! You are parked in today's luck car spot. You have won a FREE facial to the value of $25.00. Call today before 9.00pm to arrange a time to meet and you'll also get a free gift."

In this example what happens is the people ring up and make a booking. The girl goes out to the persons home and gives them a facial. And at the end of the facial she sells them an average of $300 - $400 worth of cosmetic products. Now you might think this girl is an old hand at this. Well guess how old she is??? . . .

Now if a 19 year old can apply this and make money out of it, surely you can come up with something that is going to make you money.

Before you go rushing off to get these invitation / gifts made up, there is something you should know.

Firstly, it is very important that you put these vouchers on late model cars only! You put the vouchers on late model cars only because only 'people with money' can afford late model cars. And if they can afford a late model car, they can afford to buy your product or service.

Secondly, notice that the price on the voucher has cents. By doing this it makes the price look more - $25.00 looks more than $25. Sure you know it's the same price but it looks more with cents. And that has a psychologically positive effect - subconsciously the person thinks that they are somehow getting more.

So who else could use this idea?

A clothes shop could give away free underwear, or accessories then sell more clothes or accessories.

Dry cleaners could give away a free clean.

Lawn mowing services could give away a free mow, or edge trim, then book another 3 mows.

Professionals like accountants can give away an hour of their time, then book them as a regular client.

Restaurants can give away a free meal, when another meal is bought.

Carpet cleaners can give away a free room clean, then sell them on getting another couple done at the same time.

Coffee shops can give away a free coffee, then sell the person on some cakes or whatever.

Landscape gardeners could give away a free appraisal, then sell a maintenance programme.

The list could go on and on. The trick with this is that you only target people that show evidence of having money to spend. And you don't put the vouchers on every single cars windscreen. Because then it doesn't look like they're in a lucky car spot at all.

Also, you don't have to give something fully away. You can always do two for one deals - like the example with the restaurant.

Try this, it works!

May the success you achieve be a direct result of the effort you put in!!

Michael Ross
Miros Designs Marketing.
 
 

About this author

Michael Ross is an australian based author, product developer, direct marketer and consultant.

Michael Ross is known for his detailed and helpful advice on how to succeed in marketing.

Note:
Michael Ross' original web site is closed. I don't know if it's permanently or temporily. Michael Ross recently told me that he has more or less retired from the Internet. I'm sorry for any inconvenience that this may cause you.

You can, however, still buy a copy of Micael's book, "The Art of Leverage" by going to this web site: http://artofleverage.cjb.net/