"It's nice to be important, but it's important to be nice!"

This tip will reveal to you a marketing technique that is hardly ever used today. In fact, as far as I know it's never been used a lot. But just because it's never been used doesn't mean it doesn't work. On the contrary. This technique works like a charm - IF YOU USE IT.

So what is it? Well quite simply it's a fake newspaper article which appears on the front page of a fake newspaper. A fake newspaper YOU create with your desktop publishing software.

Here's how it works . . . You create your newspaper article and frame it in a real frame. You then wrap this up in gift paper and tie it up with a pretty ribbon. Then grab a piece of paper with your letterhead on it and write "Dear (persons name), Please read the enclosed article. I can make it happen. Regards, (your name)." Fold this in on itself and pop it in an envelope with the person name written on it, and attach it to the gift. Then have this gift sent to the person via a courier.

What happens is that the secretary will pass this gift on to her boss - they do not open personal gifts. The boss reads the note, reads the article in the frame and then calls you to work out a deal.

So now you're wondering what the article says aren't you? Well I'll tell you. The article is about how this person (the person you sent it to) is responsible for making a lot of money by buying your widget. But not only that, the article is dated six months in the future.

To show you what this sort of article could look like I've turned my template for it into a gif file which you can see by clicking here. As you read the article you will notice that the text is not justified. Be assured that it actually is. It's just that when I turned it into a gif file it lost some of it's formating. But you should still get a pretty good idea of what it can look like.

Now, one thing you should know about this technique. It has a proven response rate of 75% with CEOs of major companies. Obviously *I* use it to sell my expensive services as a copywriter and consultant. But YOU can use it to sell just about anything. Anything that warrants using this technique that is. And that means 'high priced' items, because sending frames via courier can be a little expensive.

So, if you've got a widget to sell that is fairly pricey then this just might be the way for you to successfully market it.

Let me give you an example or two...

Recently (at the time of writing this) a woman asked a question about how she could make money from being a hand knitter. It was suggested to her to make herself an exclusive knitter who only did one-offs, and who charged ludicrously high prices. She could create an article with a headline that goes something like "Persons Name Voted Dad (or Mum/Mom) of The Year! And the article could go on to say how they got this title because of the loving gift they gave to their kids/spouse/family (a gift bought from the woman in our example). Now, if she sells each item for $1000 and up, it just might pay her to use this method of marketing to CEOs, or anyone else with money.

Another example would be a builder supplier. They could use a headline that goes something like "ABC Builders Make Record Profits In The Building Industry . . . And Save $300,000 On The Cost Of Their Materials." And of course the article could go on to say how pleased they are and so on.

Try this, it works!

May the success you achieve be a direct result of the effort you put in!!

Michael Ross
Miros Designs Marketing.
 
 
 

About this author

Michael Ross is an australian based author, product developer, direct marketer and consultant.

Michael Ross is known for his detailed and helpful advice on how to succeed in marketing.

Note:
Michael Ross' original web site is closed. I don't know if it's permanently or temporily. Michael Ross recently told me that he has more or less retired from the Internet. I'm sorry for any inconvenience that this may cause you.

You can, however, still buy a copy of Micael's book, "The Art of Leverage" by going to this web site: http://artofleverage.cjb.net/