"Never be discouraged,
because every wrong attempt discarded is another step forward!"

You'll notice by the headline that I'm going to reveal a little trick that lets you use a charity organisation to help you increase your profits. But before I do, I need to tell you how charities basically work.

Firstly, charities do not pay any taxes. As far as I know, this is standard across this ball of mud we all live on.

Second, when you donate to a charity it enables you to claim it against tax - a tax deduction. Again I think this is standard across the globe.

What this means is that if YOU donate $10 to a charity organisation, that's $10 you do not have to pay tax on. So now you know why some of the wealthiest people donate huge amounts to charity organisations - they pay less tax.

"Yeah we know all that. But how does that help us increase our profits?" I hear you ask. Well pay attention because you're about to discover exactly HOW a charity organisation can help you in two ways. It is perhaps best if I use an example to show you this technique.

Lets say you own a restaurant. Lets also say that the average customer order comes to $40 - $30 of which is profit. Normally, after your accountant has been at the figures, you would pay tax on what was left of the $30 profit after advertising and so on has been taken out.

Now here is where the charity organisation comes into it. Instead of giving all your advertising money to the newspaper for ads, or the print shop for flyers, you give it to a charity - you now have a tax deduction.

Now before you all go rushing out to start giving your money away just because I said so, wait a bit to hear the rest of this technique.

Instead of just giving your money to the charity and only getting a tax deduction, give your money to the charity in such a way that THEY can use it to make money.

Using our example lets continue. You own a restaurant, and the charity you will give to is your local scout group. Instead of giving them money, give them something else. Give them discount vouchers they can SELL! Give them a voucher that entitles the holder to receive a dinner for two for only $20.

Here's how it works. They sell the voucher for say $5. The person that bought this voucher now has a $5 tax deductable donation AND a voucher which lets them have a dinner for two for only $20 (half the normal price). This 'loss of profit' is YOUR tax deduction. And the scout group has the money they need for more scout stuff.

Once the people come to your restaurant you grab hold of their names and addresses, and use that info to send them more sales letters to keep them coming back.

Can you see how this works? Everybody is happy! Everybody comes out infront. You get new customers with no advertising costs. YOU get a great tax deduction. Your customers get a bargain meal and a tax deduction. And the scout group gets the money they need.

But you don't have to own a restaurant to use this technique. Virtually any business can use it.

A dry-cleaners could give vouchers that are full of different discounts. A car cleaning business could give special discount vouchers. A clothing store could give discount clothing. A health store or gym could give away their products and services. And on and on it goes. There is always something that you can give to encourage people to use your product or service. You just have to figure out what that something is.

Once you have figured out what that is, put a twist on it and give it to a charity so they can sell it.

Try this, it works!

May the success you achieve be a direct result of the effort you put in!!

Michael Ross
Miros Designs Marketing.
 
 

About this author

Michael Ross is an australian based author, product developer, direct marketer and consultant.

Michael Ross is known for his detailed and helpful advice on how to succeed in marketing.

Note:
Michael Ross' original web site is closed. I don't know if it's permanently or temporily. Michael Ross recently told me that he has more or less retired from the Internet. I'm sorry for any inconvenience that this may cause you.

You can, however, still buy a copy of Micael's book, "The Art of Leverage" by going to this web site: http://artofleverage.cjb.net/