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The ONLY Two Ways To
Super Wealth
And How YOU Can Join The Wealthy Elite!!
by Michael Ross, author,
direct marketer and consultant
"Actions
speak louder than words. But without thought and focus,
those actions are like a meandering river"
In this tip I'll be revealing what I think are
the ONLY two ways to super wealth. And let me tell you... I've
given this a lot of thought. And so far the two methods you
are about to read are the only two I've discovered.
But before I get onto that, I'd
like to thank those of you who actually gave me feedback on
the last tip/project.
And what did that feedback tell
me? It told me you enjoyed the psychological insight and,
preferred checklist type projects instead of tips.
So, in keeping with what I
started last tip, all future tips will contain a mix of
psychology and checklist type projects. And all future tips
will also fit one of these two super wealth methods.
Anyway, enough of this babble.
Lets move onto this tip/project... "The ONLY Two Ways
To Super Wealth And How YOU Can Join The Wealthy
Elite!!"
Super Wealth Secret #1:
ADVERTISING!
Owning the thing that business
owners and others want to advertise on/in.
The reason is that you are
selling space! Pure profit!
The owner of a publication
should have all his costs recouped by sales of the
publication. That leaves the advertising revenue as pure
profit!!!
And when you own the space you
are really putting the ball in your court.
But you don't have to have a
publication to be able to sell advertising space.
A well known and respected
marketer named Don Alm has
sold advertising space on video tape covers in video stores,
placemats, around daily/weekly faxes, directories/maps, and
some other ways/places.
And all it took to get started
was ACTION on his part.
The thing with selling
advertising space is you must be able to keep YOUR cost
down real low.
Examples of low cost
advertising space:
- A 'one sheet of paper'
fax. One sheet, faxed out (by your computer)
to 200 hundred people/businesses, with 10-14 ads around
the outside. At say $50 an ad you make $700.00. Not a
real lot, but nothing to be sneezed at either,
considering you are faxing one sheet of paper once a
day. And you are not doing a lot of work for the money
you make. And that's $700.00 per 200 you send. What if
you set up two or three or even four groups of 200. Lets
see, 4 groups of 200, at $700.00 gross per group is,
$2,800. Not too shabby for a weekly income from home.
- A one sheet ad flyer.
One sheet of paper, with useful info to the home owner,
which is surrounded by 10-14 ads. You'd have these
printed up and distributed for you. At $50 an ad per
5000 distributed you'd get $1,400 gross for a 10,000
distribution run. And once again you could set up a few
runs in different towns/suburbs.
- A one sheet ad flyer
framed. One sheet of just ads, framed and placed in
areas where people are forced to look at them - such as
the back of toilet doors, next to the mirror in a hair
salon, and so on. Charging the same $50 per ad and
having 14 ads per framed sheet, you again make $700.00
per frame. Have three frames in each hair salon in town
and you'll get $2,100 a week.
These are just some of the possibilities. And with the
examples above you would be required to go and get the
business. This may be your biggest hurdle. But you'll never
know unless you try.
Also with the examples above,
you would get these advertisers in on a contract for say 6
months (or whatever monthly schedule you choose). Using
the last example as a 'contract example.' You'd get $2,100 a
week for 6 months (26 weeks), which works out to be
$54,000. And that's not too bad at all. Specially when this is
how much you could make based on the little bit of work you
did at the start - setting it up. It'd be like earning $54,000
for a couple of days work, then having six months off - until
it came time to renew the advertising.
So what would be the most
profitable advertising space to sell?
I'd say the most profitable
advertising item/space is one which people buy - as well as
advertise in. And the publications that match this are the
'trader' magazines.
Just think about it for a
second... here you have a magazine which ONLY contains ads.
And people buy it. You make money on both ends with this type
of publication!!
Okay, sure a 'trader' magazine
would take a lot to get started. But you could always start
out small - modifying the methods/examples I gave above. And
gradually expand it.
But like I said, the biggest
hurdle is getting people to buy your space. So if you don't
like talking to people on the phone, in person, or through a
sales letter, then you'd best be moving on to the other way to
get super wealthy. And that other way is...
Super Wealth Secret #2:
DISTRIBUTION!
Where you are the source of a
product!
And possibly the most well
known example of this is Bill Gates. And if you do not know
who he is, I'm not going to tell you.
Here is a man that made
something once, duplicated it, and sold it over and over to
other people. And, he has other businesses doing the selling
for him. He just supplies the product.
So what could you
distribute?
I can't answer that for you,
specifically. But I can give you examples of the types of
things that others distribute.
Examples of items you could
distribute:
- Software. The
beauty is that once you have a piece of software it is
extremely cheap to duplicate. A couple of floppy disks (or
a CD ROM) may cost you a dollar. Yet you could sell
the disk or CD ROM for many hundreds, or even thousands
of dollars. You have near pure profit. E.g. I recently
bought Visual Basic Pro 6. The retail price of this
product where I live is roughly $1000. That's $1000 for
a couple of CD ROMs - the CDs may have an actual cost of
$1 each. So that's $2 cost and $998 profit. Now,
according to the Microsoft web site, 3 million copies of
this program have been sold. Even if Microsoft gets one
quarter of the money, they make $750,000,000 - that's 3
million multiplied by $250.
- Knowledge/Skill. And
that includes Books, Audios, Videos, Seminars,
Workshops, Advice, and so on. You write, record, or
shoot, your product once. Then sell duplicates of it.
Sure the cost is a little higher than that of software,
but you still make a nice profit. E.g. You shoot a video
and sell it for $59. Your actual cost may be $3 or $4.
That leaves $55 profit. You make over 10 times what the
product costs you. If you write a book you may have
similar cost to profit ratios - and this is how all the
well known authors make such nice money (write
something once and sell it over and over again). And
of course selling advice has no inherent visible cost.
But by putting that advice into a hard form (book,
audio, video) you can duplicate it more easily. Once
duplicated you distribute it!
These are just two examples. I
could go on and on about all the many different examples of
'distribution.' But there is no point. All you need to know is
that it works.
And, that whatever way you may
come up with to make money, or whatever way you think some
other businessman has used to make stacks of money, there is
one thing you can be sure of... if you/they are a member of
the super wealthy you/they have done it through one of the two
methods (or even a combination of the two methods) I've
written about here - NO EXCEPTIONS!
In fact I am so sure about this
I challenge all of you to prove me wrong. Prove to me that
there are other ways for a businessman to become super wealthy
- besides winning the lotto or inhereting etc. In fact you
could also say that advertising guys distribute advertising
space. Which would then mean there is only one way to super
wealth.
Let me give you an example of
how you can adapt these to make extra income...
In one of my past businesses I
used to spend all day in offices with my back to the people (don't
ask). I didn't realise it then, but I could have sold the
space on my back. I could have been a walking advertisment for
someone. No point advertising myself, they already knew who I
was and what I did.
The thing with advertising
is... any space, wherever it is, is a possible place to
have an ad!!!
I've even seen a boxer with the
words "this space for rent" written on the back of
his boxing trunks. Now that would get high visibility. All you
see of a boxer is his back as he moves around the ring.
Try this, it works!
May the success you achieve
be a direct result of the effort you put in!!
Michael Ross
Miros Designs Marketing.
About this author
Michael Ross is an australian
based author, product developer, direct marketer and
consultant.
Michael Ross is known for his
detailed and helpful advice on how to succeed in marketing.
Note:
Michael Ross' original web site is closed. I don't know if
it's permanently or temporily. Michael Ross recently told me
that he has more or less retired from the Internet. I'm sorry
for any inconvenience that this may cause you.
You can, however, still buy a
copy of Micael's book, "The Art of Leverage" by
going to this web site: http://artofleverage.cjb.net/
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