"It doesn't take guts to quit."

Welcome to another HOT tip for your business. I am sitting here writing this on Friday the 10th of April 1998. What's so special about this date? Well if you're a Christian it's very important to you. Why? Because today it is Good Friday.

I'm making a mention of this because I notice something strange here in Australia. What I notice is that the whole country is having a day off. Everything is closed. The only things that are open are the fast food places like McDonalds, Petrol stations, and bait and tackle stores for all the people going fishing on their day off.

Just think about that . . . a whole country is shut down because of the religious beliefs of some of it's inhabitants - the ones with Christian beliefs. Those who do not follow that faith, namely the Jews, Budhists and Moslems (the other main three world religions) are forced to also have a 'day off.' Yet during 'their' holy days there is no national 'day off' in this country.

By now you are surely wondering why I mentioned this. Well, the answer is simply that you MUST be aware of these sorts of things in your business. You see, yesterday I went looking to buy a new car. After talking with the saleman he mentioned that they were having an 'after Easter sale,' and that if I came back after Easter I would get an even better deal.

Now to everyone reading this who is a Christian you would have had no problem with this. But not me. I had to ask when Easter was, yet here it was the day before the Easter holiday (vacation).

Oh sure I knew it was coming. Heck how could you not know with all the advertising of Easter eggs. But I didn't know exactly when it was. Had I run a direct mail promotion during this time my results would have been very bad because everyone goes on holiday (vacation). So you MUST be aware of these sorts of things.

But this didn't really hit me until last night. You see, we are in the process of moving our office to a new location about 160 kilometers away (100 miles). So there we were on the freeway/highway doing a wopping 60 kmh (about 37mph) in a 100 kmh (63 mph) zone. I also noticed lots of four wheel drives and the like all loaded up with stuff. Then it hit me. It's a holiday tomorrow and everyone is getting away for the weekend. But not us. We are moving.

But that is not THE main tip for this time. That was just something I thought I'd throw in at the start. Lets continue . . .

Last time I mentioned that I would be revealing something that I have never revealed to anyone before. And I am. But before you start to read what it is that I've never revealed, you should know why I have never revealed this hot tip.

You see, the reason that I have never revealed what you are about to read is that I didn't write it. That's right. This little tip that you are about to read was written by an inspirational and wonderful woman, and a friend of mine. And she has written this at my asking.

Who is this that I am talking about? Why it's Lynn Boltze from Misty Mountain Publishing [Note! This link doesn't seem to work any longer. I'm sorry if this has caused you any problems. Klaus Dahl]. Lynn has a number of products that are designed to help you, the entrepreneur, increase your profits online and off. And she recently had a number of publishers bidding against each other trying to secure the rights to publish one of her books. Well I think that's enough of me, now to turn it over to Lynn . . .

NICHE PRODUCTS are everywhere you go, In everything you hear they are quite literally at your fingertips.

Try this; pick up the nearest publication (magazine or newspaper) Glance through the publication.

Did you read anything that gave you the impression that someone was asking, even begging you for a product? If you didn't find a product look again, and again until you see it.

Give Up? Well here's a hint; (Headline in newspaper) "WORKING MOMS SEARCHING FOR QUALITY DAYCARE" Do you see a newsletter or guide showing working moms how to find the safest, most cost effective and the most beneficial day care for the child?

This is a NICHE PRODUCT and just think of the Niche market you will have with all the working moms in the world today. You could call your newsletter BALANCING ACT after all that is what working moms feel like they do all day, every day.

Another way to locate your "perfect" NICHE PRODUCT is to use printed resources that are available to you. (SEE SOURCE GUIDE AT BOTTOM OF ARTICLE)

Just to show you how quickly a NICHE PRODUCT can make you wealthy read the story about my cousin.

My cousin Ray had just received his degree in business management and decided that he wanted to work for himself at home. But like many others he couldn't come up with an idea for a niche product. So he came to me and asked if I would help him find the right product.

I sat down and started a list of all the things that my friends and family had shown a great deal of interest in over the years. When I had finished I had many niche ideas, products to go with them and many ways to market the products.

I put them together in book form, had it bound and called it "Niches to Riches" I then gave it to Ray. He was so excited that he started right away by choosing farming from the Guide.

Because farming was something that Ray had always wanted to do he made reservations at two farms and one ranch that offered working vacations. He spent 3 days at each working and interviewing the farm and ranch owners.

He found by working with the farmers and ranchers what equipment was most important to them. What live stock and produce from the garden and orchards were grown to feed the family and sold to make an income for the winter months. (Ray also discovered that farming was not what he wanted to do with the rest of his life.)

But because he still loved the idea of farming he walked away with enough information for his new Newsletter called "Down On The Farm" and three paid full-page ads from the farmers and the rancher.

Ray has since sold the rights to his newsletter for a very large profit but continues to use the Niches to Riches Guide to produce product after product.

Here are some great resources to help you on your way to creating a very successful and lucrative future with Nice products.

BOOKS AND GUIDES

Niches to Riches Guide http://www.benziecounty.net/misty/top2.html (comprehensive and complete guide to Niche Products and marketing them).

[Note! This link doesn't seem to work any longer. I'm sorry if this has caused you any problems. Klaus Dahl].

The Book Wire Index. http://www.bookwire.com/index/Book-Website.html (this site will give you an idea of how a simple idea can work)

[Note! This link doesn't seem to work any longer. I'm sorry if this has caused you any problems. Klaus Dahl].

NICHE SEARCH ENGINES

Disinformation - http://www.disinfo.com (counter culture resources)

Look Smart - http://www.looksmart.com (affiliated with Readers Digest)

Game Pen - http://www.gamepen.com (gaming company's, new game releases)

Beatrices Web Guide - http://www.bguide.com (of special interest to women)

Yelp - http://yelp.com (language research and resource) [Note! This link doesn't seem to work any longer. I'm sorry if this has caused you any problems. Klaus Dahl].

Written and researched by Lynn Boltze of Misty Mountain Publishing.

If I can be of any help in your quest to achieve your success please feel free to contact me through my home page at http://www.benziecounty.net/misty [Note! This link doesn't seem to work any longer. I'm sorry if this has caused you any problems. Klaus Dahl] or by email at misty1@benzie.com or call 616-378-2872.

All Rights Reserved Misty Mountain Publishing ©1998

Well, what do you think. Wasn't that great. IT SURE WAS!!. All I can say about it is . . .

Try this, it works!

May the success you achieve be a direct result of the effort you put in!!

Michael Ross
Miros Designs Marketing.
 

About this author
 

Michael Ross is an australian based author, product developer, direct marketer and consultant.

Michael Ross is known for his detailed and helpful advice on how to succeed in marketing.

Note:
Michael Ross' original web site is closed. I don't know if it's permanently or temporily. Michael Ross recently told me that he has more or less retired from the Internet. I'm sorry for any inconvenience that this may cause you.

You can, however, still buy a copy of Micael's book, "The Art of Leverage" by going to this web site: http://artofleverage.cjb.net/