"The minute you settle for less than you deserve,
you get even less than you settle for."

The trick to doubling your business is to first know how well your marketing is doing. It's sad, but true, most business owners don't have a clue how well, or poorly, their marketing is doing. Most just keep running ads, and spending money on ads, that are at best, pathetic.

To double your business you must monitor ALL of your marketing efforts. Monitor your sales letters, ads, promotions, contests, everything. Then use only those ads and letters that are winners. If you do this, your business will automatically double within 6 months.

So how do you go about monitoring your ads, letters, and promotions? Actually it's easy. First, get yourself a 2, 3, or 4 ring binder. Then insert some clear plastic sleeves in the binder. Into these sleeves you place a copy of your marketing piece, and a copy of the form below.

Then after your ad, letter, or promotion has run, you fill in the form. What you'll end up with is a record of how each promotion did. Then you just run the promotions that did the best. Simple!!

To monitor your sales letters should be easy enough, because if someone ordered your product from the sales letter they would probably do it over the phone. However, if you own a store, you can easily monitor your sales letters by stipulating that they must be brought in to take advantage of the offer (or have a gift certificate that needs to brought in).

To monitor your ads, have cut out coupons that must be brought in to take advantage of the offer. It's then just a simple matter of counting the number of coupons you get back.

Once you have monitored your promotions and recorded the results on your form, remove all the promotions that didn't work and store them in a separate folder.

What you'll now have is a folder that is full of promotions that didn't work. And a folder full of promotions that made you money. Keep the money making promotions handy. That way, anytime you need to make more money, it's just a simple matter of selecting which promotion to use.

The folder that contains the unsuccessful promotions should be kept as resource material. Any time you come up with a new promotion idea, check it against your 'file of flops.' This way you'll make sure you will never come up with and run a promotion that has already lost you money.

Try this, it works!

May the success you achieve be a direct result of the effort you put in!!

Michael Ross
Miros Designs Marketing.
 

A short note by Klaus Dahl

If you would like to automatize the process of analyzing your promotions, and thus make your work much easier and more effective, you should take a look at the software program the Promotion Analyzer which Michael Ross is offering. By the way, I am in NO way affiliated with this software program. In other words, I get NO money from this recommendation. I just want to give you a good advice!

Note:
Michael Ross' original web site is closed. I don't know if it's permanently or temporily. Michael Ross recently told me that he has more or less retired from the Internet. This also means that the link to Promotion Analyzer doesn't work any longer. However, you'll probably easily be able to track down a copy of this piece of software, as it's available a lot of places on the Internet. Just go to Paul Hartunian's web site, http://prprofits.com/promoanalyzer/, or make a search for it on one of the search enginges.

I'm sorry for any inconvenience that this may cause you.

You can, however, still buy a copy of Micael's book, "The Art of Leverage" by going to this web site: http://artofleverage.cjb.net/ 

About Michael Ross

Michael Ross is an australian based author, product developer, direct marketer and consultant.

Michael Ross is known for his detailed and helpful advice on how to succeed in marketing.

Note:
Michael Ross' original web site is closed. I don't know if it's permanently or temporily. Michael Ross recently told me that he has more or less retired from the Internet. I'm sorry for any inconvenience that this may cause you.

You can, however, still buy a copy of Micael's book, "The Art of Leverage" by going to this web site: http://artofleverage.cjb.net/