Important note: This is a critical review and not a salesletter or an ad!

Format

Ebook - PDF-format

Review

Michael Green has become kind of an expert on how to write and publish profitable newsletters - both printed and digital.

This was his first book on the subject of newsletters. In this book it's his aim to show his readers how they can easily write and publish newsletters on a steady base.

More and more marketers have realized what an incredible tool a newsletter can be in helping you to market your business - both your online and your offline business. However, the problem is that writing newsletters seem like a tough task for most marketers. Delivering article after article regularly is something many marketers find rather difficult. What do you write about? Are my articles good enough? Do my subscribers actually read my articles? How do I position my newsletter as being different from all the other newsletters out there? Such questions constantly pop up in the mind of the worried newsletter publisher.

This book is Michael Green's guide to writing and publishing a newsletter that your subscribers love to read and which motivate them to buy your products and services. And Michael really has the necessary background for showing you how to write a successful newsletter. In the beginning of the main manual, Michael shares his own personal and highly inspiring story about how he grew his own business related newsletter database from 50 subscribers to around 60,000 subscribers. At the same time Michael's newsletter was responsible for turning his business from a nightmare to a smashing success. He also shares how his business recently was valued at $28 million dollars. Pretty impressive, don't you agree? Michael emphasizes that he doesn't tell this to boast, but rather to show his readers the power of marketing by newsletters. Of course he has used other marketing tools too, but his newsletter has been and still is the most tool in his marketing arsenal. Thus "How To Write A Newsletter" is based upon Michael's own real-life experience, and I find that fact very motivating. You know that this course isn't based on pure theories, but on the basis of proven, real-life experiences.

Michael covers a lot of stuff in this book. You'll learn what a newsletter is, and what it isn't. This is important, because a lot of new newsletter publishers misunderstand what a newsletter is. And this misunderstanding makes the task of writing the newsletter too difficult and may be responsible for the death of the newsletter. 

You'll also learn how to write your newsletter so that it kind of "seduces" your subscribers to buy your products and services. Michael shares his own experiences on this point. He tells you how he discovered the importance of indirect marketing, which is a subtler - but often more effective - form of marketing. This tactic turned out to be a very effective marketing tool for Michael's business.

In "How To Write A Newsletter" Michael shows you exactly how to market your business through indirect newsletter marketing.

I really like the way Michael Green demystifies the newsletter writing and publishing process. For example, he shows you why you don't need to be a professional author or journalist in order to write your own newsletter. Once again, it's evident that Michael is speaking on the basis of his own personal experience.

The bonus reports that Michael has added to "How To Write A Newsletter" are really good. The information in these bonus reports are very valuable and provides the reader with the information and resources they need to accomplish some important tasks.

What I particularly like about "How To Write A Newsletter" is that Michael has cut away all superfluous information and instead focused on giving you precisely that information that will be most useful to his readers. 

For example, many product developers seem to believe that a good resource list is a kind of encyclopedia: The more resources you put into the resource list, the better. The eagerness of these product developers is of course commendable. But the problem is that such huge resource lists often leave the reader more confused than ever. They now have a long list over all kinds of resources, but they don't know which ones to choose.

Michael Green doesn't make this mistake. Instead of focusing on the quantity of the resources on his resource list, he has selected the resources he personally has found most useful. But he doesn't stop there. No, he has also added some valuable comments to each resource. These comments give the reader a better basis for picking out the resources to use in his or her newsletter business.

One point at which I think Michael's course is really good is it's strong motivational stuff. Michael demystifies the writing process and causes the reader to feel that he or she can actually write his or her own newsletter. Based on his own experience as a newsletter publisher, Michael shows that you don't need to be a highly skilled, professional writer in order to write and publish your own newsletter. This is a very commendable part of this course, in my opinion. However, this aspect is often neglected in the more technical books on the subject.

Finally, I have one critical comment. Why hasn't Michael added a contents list to this excellent course? Personally, I find such a contents list very useful, as it gives you a much better overview over the information.

Besides, this course is primarily on how to write newsletters. And that's sorely needed. But it would have been interesting and helpful to know Michael Green's thoughts on such issues as…

Whether you should charge for your newsletter, or publish it for free - depending on the purpose of your newsletter, of course.
How to market your product through ads (direct or indirect?) in your newsletter.
How to use your newsletter for following up - by phone, for instance.

I want to emphasize that these points are not criticisms, but rather points at which it would have been helpful to learn even more from Michael's rich experience as a newsletter publisher.

By the way, some of these points are indirectly explained in Michael's course. That is, you can almost read the answer between the lines. Thus, I got the impression that Michael has published his own newsletter for free, but I would have found it helpful if he had elaborated a bit on this point and discussed the cons and the pros of each option.

But apart from these minor criticisms, I think Michael has written a really excellent, useful and very inspiring course that will get you started very quickly.

Overall assessment

When you've read this manual, "How To Write A Newsletter", and the additional bonuses, you really feel well equipped to go ahead and publish your own newsletter. 

I really like the fact that Michael had the courage to make this course short and concise. He didn't fell for the temptation to fill it with a lot of superfluous stuff, just in order to make it look bigger. This course is short and right to the point. Besides, Michael really explains step-by-step how to do everything. This makes this course even more useful.

This means that you'll be able to find the fact you need, pretty fast and get started as quickly as possible.

This guide especially focuses on printed newsletters, but you'll also find a lot of helpful information on writing and publishing digital newsletters.

I highly recommend this course on how you can write and publish your own newsletter. You might discover, too, that your newsletter will boost your business. I personally have several larger books on this subject, but I've found Michael's course to be more useful and motivating than many of these thick books.

Price (at the time of this writing)

US $34.97

About Michael Green

Who is Michael Green? Click here for the answer!
 
 

Buying information

 
 
Website 

http://www.howtowriteanewsletter.com/

Email

michael@howtocorp.com

Snail mail

The "How To" Corporation
1125 Gill Hall Road, 
Jefferson Hills, 
PA 15025

Phone

206-984-1365

Fax 

206-350-5397