Important note: This is a critical review and not a salesletter or an ad!

Format

Ebook - PDF-format

Review

Michael Green is a relatively new name on the Internet scene. At least he was to me until about a year ago. However, in record time he and his products have become known to a lot of people. If you take a look at Clickbank.com's list over their most popular affiliate programs, you'll notice that Michael Green's course rank in the absolute top. At least they do at the time of this writing.

The first product by Michael Green, which I bought, was this course, his "Easy Ezine Toolkit". Honestly, what first of all attracted me to this product was a combination of Michael's profesional looking web site (nice graphics, great sales letter etc.) and the uniqueness of this product. I immediately sensed that Michael had his own, unique approach to the subject. 

In "Easy Ezine Toolkit" Michael intend to show his readers how they can create their own highly profitable ezine. He doesn't only cover such topics as how to write your own articles, how to format your articles, the usual steps to getting more etc. No, Michael goes further. What he tries to show his readers in this book, is how they can position their own ezine so that their subscribers and readers look forward to each new issue. It isn't enough just to have a huge database of subscribers. No, if you don't give your readers quality information, thousands of subscribers won't do you any good. In other words, don't sacrifice the quality of your ezine for the quantity of your subscribers.

Michael covers a lot in "Easy Ezine Toolkit". He gives you a good and clear definition of what an ezine is. He shows you why they're so popular - or rather why SOME ezines are so popular. 

You'll also learn... 

• how to send your ezine to your readers while minimizing spam complaints as much as possible.
• how to get your ezine's content together.
• whether you should publish your ezine in pure text-format (ASCII) or in HTML-format.
• how to set up and format your ezine so that it looks nice and is readable.
• how to name your ezine for maximum readership.
• how to give each new issue of your ezine a much better chance of being read.
• how to build a large and targeted subscriber list.
• how to earn money from your ezine.
• etc.

What I particularly like about "Easy Ezine Toolkit" is the level of detailed information Michael serves for his readers. While all the way communicating in a language that's easy to understand, he gives you enough details to go out and actually practise what you learn from the book.

For example, Michael's guide to finding a good overall topic for your ezine (and coming up with hot article ideas) is really good. One of the very best I've seen.

The chapter with the discussion on which format you should choose for your ezine - text or html - is fine. But I would have liked to know Michael's conclusion to the discussion. But when that's said, I found Michael's step-by-step guide to formatting your newsletter (whether you choose a text format or a html format) very good and practical.

His guide to finding a good name for your ezine is also helpful.

One of the best chapters in the main "Easy Ezine Toolkit" manual is the chapter on how to write winning subject lines. This chapter is really good and very practical.

The chapter on getting more subscribers to your ezine covers the basics and is a good starting point, but if you want some more advanced tips, you probably want to supplement with for example Paul Myer's book on the subject.

Most of the information in Michael's book isn't totally new, never-before-told information. However, I don't think that has ever been Michael's intention. Rather he intends to give his readers an easy-to-understand-and-apply, step-by-step guide to writing, publishing, marketing and distributing your own electronic newsletter. And based on his personal experience Michael has picked exactly that information and those tips which he personally has found most useful in his own career as a newsletter publisher. This doesn't mean that you won't learn anything new here. You'll almost certainly learn some new and very useful information. But another aspect that's very commendable is the way "Easy Ezine Toolkit" is written. Michael has written the book in such a way that you'll get a very good overview over the process of creating and running your own profitable ezine. You won't get an encyclopedia on the subject, but rather a really helpful step-by-step guide to making your online newsletter highly successful. And personally that's the books I like the most.

One thing I miss in this otherwise excellent course, is a good contents list. This would have made it easier to navigate around in the course. However, unlike some of the other electronic books you'll find on the Internet, Ezine Tools is set-up really nicely with a clean and professional look, and the text is easy to read.

Finally, Michael has added some really good bonuses to his book. These bonuses are really valuable and could be sold as separate products, had he choosen to do so.

The bonus templates you get, are very, very good. By adding these professional looking templates, Michael has made it really easy to get started with your own ezine.

Overall assessment

In my opinion this is a great book. It covers more ground than most of the other books I've read on the same subject. At the same time "Easy Ezine Toolkit" is highly readable, which is very commendable.

When you read "Easy Ezine Toolkit" you'll get an excellent guide to creating and running your own successful online newsletter. You'll learn all the basics of setting up an ezine that makes you money every time you publish a new issue.

So, if you want to get a profitable ezine, this is a fine guide which I strongly recommend.

Price (at the time of this writing)

US $39.97

About Easy Ezine Toolkit

Who is Michael Green? Click here for the answer!
 
 

Buying information

 
Website 

http://www.easyezinetoolkit.com/

Email

michael@howtocorp.com

Snail mail

The "How To" Corporation
1125 Gill Hall Road, 
Jefferson Hills, 
PA 15025

Phone

206-984-1365

Fax 

206-350-5397