Important note: This is a critical review and not a salesletter or an ad!

Format

Ebook - PDF-format

Review

In record time Michael Green has become better and better known to many eager Internet entrepreneurs. His courses on successful newsletters have made Michael a household name among many ezine and newsletter marketers. Besides, Michael has published several other products, created by himself or other experts.

But how did he do it? What are the methods that have worked so well for Michael Green?

This course, "How To Create & Sell Products Online", is Michael Greens detailed and step-by-step answer to that question. In it Michael shows his readers exactly how they can emulate his successes - in their chosen field.

Michael doesn't cut any corners but show you how to...

• Find a good product idea
• Minimize the risks of spending time on unsuccessful products
• Decide on the best format for your product
• Select a good name for your product
• Create your products (whether you decide to write them or use other methods)
• Set up a hot-selling web site
• Choose the best domain name for your web site
• Write sales copy that pulls in orders
• Find the software that he has successfully used himself to automate his e-business
• Make e-covers for ebooks
• Determine the best price for your products
• Use autoresponders to maximize the profits from your web sites
• Set up automatic marketing machines (like autoresponder generated e-courses)
• How to best distribute your electronic products
• How to take payment for your products without any hassle
• Etc. etc.

"How To Create & Sell Products Online" isn't just another superficial 20-page "ebook" that leaves you bewildered on what to actually do. No, it's evident that the author, Michael Green, really has put a lot of energy into this 243-pages manual (plus bonus reports, script etc.).

In "How To Create & Sell Products Online" Michael Green covers all the details you need to know in order to set up your own hot selling products. Actually I got surprised several times how many useful details that you get in "How To Create & Sell Products Online" that I haven't found in some of the other competing courses. These nitty-gritty details are clear evidence that this course is based upon Michael Green personal experiences while he traveled the road to a successful e-business.

One thing that really impressed me about "How To Create & Sell Products Online" is the thoroughness Michael Green displays in this course. Michael Green goes well beyond the normal superficial and worn phrases and slogans, and goes right to the point. 

For example, Michael goes to great lengths to show you how you can pre-test your new product ideas (see chapter 3 in the main manual). There are different methods for testing the profitability of new product ideas, but in my opinion Michael Green shows you a both realistic and very practical way to pre-test your ideas. By following these methods, you severely minimize the risks of spending a lot of time on creating and marketing products that nobody wants to buy. Thus your failure/success-cycle will be much shorter. I think this is a really good and important chapter in the book.

Another good example of the valuable information you'll get in "How To Create & Sell Products Online" is Michael's step-by-step description of how he conducts so called Split-Tests on his web sites. Split-tests are one of the easiest and most effective ways of cracking the code of precisely what it takes to sell your product through a web site. By using split-tests you can pinpoint the exact factors that has a positive or a negative impact on your visitors buying decisions. So far as I remember, it was marketing expert Marty Foley who "invented" online split-tests and made them popular, and it's apparently also Marty Foley's cgi-script that Michael Green uses in his own split-tests. Since then the really successful Internet marketers have used these kinds of tests to boost the effectiveness of their web sites. But surprisingly, very little has been said about precisely how to set up and run actual split-tests. You're often just being told to do it. But you're not being told exactly how to do it - that is, in most of the other courses on Internet Marketing.

Imagine how positively surprised I was when I found out that covers the subject of split-tests much more extensively than - so far as I remember - any other Internet Marketing course I've read recently.

Besides, Michael Green shares some of the actual results he has gotten through his own split-tests on his web sites (see p. 149). In my opinion this is a very commendable part of "How To Create & Sell Products Online". 

Another thing I really like about this course, is the personal experiences which Michael Green has interwoven all over. You really get a close-up look at precisely how he has created some of his own products. For example, Michael shares how he has managed to publish products written by others, such as the book, "How To Find Happiness".

Allow me to give you a final example of the quality of the information you get in "How To Create & Sell Products Online"! One of the problems many Internet entrepreneur selling electronic products have run into, is that their products or their affiliate commissions are being stolen by other people. Several solutions (scripts etc.) have seen the light of the day which have aimed at solving these problems. In chapter 16 of this course, Michael Green shares his personal experiences with you and tells you how he has managed to solve most of these security problems. This is another very good part of "How To Create & Sell Products Online" which makes it a valuable contribution to every infopreneurs library.

One minor criticism is the lack of a good contents list. Such a list would give you a better overview over the course and help you to pinpoint exactly what you need when you're looking for something particular. But that's also the most (and the only) negative criticism I have, after having gone through "How To Create & Sell Products Online".

However, the PDF-files are set up nicely, and the clean look of the pages makes the course a pleasure to read and use whenever you need to consult it. 

Overall assessment

After having gone through this course, my conclusion is that Michael Green has done it again. In my personal opinion this course is one of the most realistic and helpful guides to successful Product Development on the Internet.

When I read this excellent course I got a very strong impression that this course was built upon Michael Green's practical and real-life experiences and test-results. This book isn't just another copycat of other Internet Marketing courses. No, "How To Create & Sell Products Online" is a successful Internet entrepreneurs personal guide - built on proven principles, strategies and techniques - to launching your own hot-selling products on your own web site.

As you can see, I feel rather enthusiastic about this extensive course, "How To Create & Sell Products Online".

If you want to skip the fluff and go right to the real stuff, this is a very good place to start. I think you'll find that you get everything you need to get successfully started and well beyond.

To make a long story short, you simply can't go wrong with this one, in my opinion. I give this book my strongest recommendations.

Price (at the time of this writing)

US $127

About Michael Green

Who is Michael Green? Click here for the answer!
 
 

Buying information

 
 
Website 

http://www.createandsellproductsonline.com/

Email

michael@howtocorp.com

Snail mail

The "How To" Corporation
1125 Gill Hall Road, 
Jefferson Hills, 
PA 15025

Phone

206-984-1365

Fax 

206-350-5397