Michael Masterson: 
"Accelerated Program for Six-Figure Copywriting"

Important note: This is a critical and independent book-review and not a salesletter or an ad! The author of this review is not paid to write the review.


Format

• Main manual (printed), 457 pages.
• Bonus manual (printed), 319 pages.

Review 

Until a few months ago, Michael Masterson was a completely new name to me. Of course I don’t know all copywriters in the English speaking world, but I think I have a fairly good overview over some of the leading names. So you can probably imagine my surprise when I discovered that Michael Masterson is considered to be one of the World’s absolutely top-copywriters. At least it seems to be a fact that he has been writing some very successful sales copy and earned a considerable amount of money through his writing skills.

In his “Accelerated Program for Six-Figure Copywriting” Michael Masterson (and a few other co-authors) shares with his readers the copywriting techniques that has made him so successful. After having read about Michael’s course, I discovered that it has received some raving reviews from other marketers, copywriters and entrepreneurs.

Actually, another top-copywriter, Robert Bly, calls this course for the “…the best correspondence course for copywriting I have ever seen – in fact, the best copywriting course I’ve seen anywhere, in any form. Anyone who wants to get into direct response copywriting would benefit enormously from taking it.”

So, I was pretty much “warmed up” for this course, and I was excited to see whether it was actually as good as other people said.

What I found was a very detailed course on copywriting – actually it’s one of the most detailed copywriting courses I’ve ever seen.

Michael Masterson and his friends cover all the steps you need to take to begin writing your own order-pulling sales letters and ads. 

• You’ll learn how to…
• write attention-pulling headlines
• start your sales letter
• keep the attention of your reader
• structure your sales letter
• how to get testimonials for your product
• etc., etc.

You really get a lot of valuable information in “Accelerated Program for Six-Figure Copywriting”.

And Michael Masterson and his friends don’t just cover copywriting. In addition to sharing their copywriting techniques, they also share a lot of important information you need to know if you want to make it big as a copywriter – such as, for example, how to find a format for your sales letter, your envelopes etc. that’ll maximise your chances for getting your sales letters read.

This last point is extremely important. You know, you may have the best sales letter in the world, and you may send it to a highly targeted group of people. But if no one opens your envelopes, you won’t sell anything.

In “Accelerated Program for Six-Figure Copywriting” Michael Masterson and his co-authors show you exactly how to package your sales letters for maximum exposure. Everything is illustrated, so you aren’t left in the dark.

Another very commendable part of “Accelerated Program for Six-Figure Copywriting” is the section on how you can start your own successful career as a freelance copywriter. This is a very valuable part of the course, and you get a lot of insider tips here. I’ve read a lot of other books on copywriting, but I can assure you that this is a subject that most other authors don’t cover. This course does, and it does it well.

All the way through the course, you get assignments that’ll help you really digest the information in the course.

So often, you’ll see a product being announced as a ‘course’, but in reality it’s just another book. A good book maybe, but a book nonetheless, not a course.

“Accelerated Program for Six-Figure Copywriting” is a course in the true sense of the word. In “Accelerated Program for Six-Figure Copywriting” you’ll learn exactly how to writing salivating sales copy, both by reading the manual and by going through the assignments.

“Accelerated Program for Six-Figure Copywriting” has an excellent table of contents that makes it easy for you to locate exactly the information you need for reference.

In addition to the main manual you also get – as a bonus – an extremely valuable big manual filled with some of the most successful sales letters ever written. As you may know, such a collection of successful sales letters is called, a swipe file.

Robert W. Bly, whom I’ve already quoted, has the following to say about this swipe file:

“It took me 5 years to build a swipe file that was really valuable to me. Your Hall of Fame book is like that swipe file only 10X more valuable. These letters are classics and big winners. Every copywriter should read each of them at least 5 times.”

And I agree, this collection of sales letters, “Hall of Fame”, is an incredible valuable resource. Not only do you get all the sales letters. In addition all the sales letters are commented upon (by the editor of the book, John Forde).

Finally, there is one more point I’d like to mention. I’m talking about the look of the “Accelerated Program for Six-Figure Copywriting” course. Seldom have I seen a course that’s packaged so professionally. It really looks good, and it’s a pleasure to hold in your hand and read. I know it’s just a minor point. It’s the information in the course that’s most important. But it just adds to the overall positive impression I have of this excellent course.

Summary

This course is simply one of the best copywriting courses I’ve ever seen. It fully lives up to my expectations to a copywriting course.

The course is very detailed, and you get everything you need to go out and write your own order-pulling sales letters.

Michael Masterson is obviously one of the cleverest copywriters today, and it’s a pleasure to see how he reveals his copywriting techniques and methods in, “Accelerated Program for Six-Figure Copywriting”.

I give this copywriting course my highest recommendations.

Price (at the time of this writing)

$457.00 plus shipping (if you order the course in all at once)

$39 x 12 plus shipping (if you choose to the installment payment option)

Buying information

Website 

Awaionline.com

Postal address

American Writers & Artists Institute (AWAI)
245 NE 4th Ave., Ste 102 • Delray Beach, FL 33483
USA

Email/contact

studentservices@awaionline.com

Phone

(561) 278-5557

Fax

(561) 278-5929