Important note: This is a critical book-review and not a salesletter or an ad!
 

Number of pages

219 pages
 

Content

• Matt Gagnon's story: The change to Direct Networking, and why it happened
• How Matt Gagnon invented Direct Networking - a system for turning Multi Level Marketing (MLM) into a real money machine
• The pros of MLM in it's usual form
• The cons of MLM in it's usual form
• The pros of Internet Marketing
• The cons of Internet Marketing
• How to change MLM into a real money making machine
• What's missing in MLM
• Which ingredients to add in order to earn money through MLM
• How to set up your Direct Networking business
• How to get all the leads you want for your MLM business
• How to really market your Direct Networking business online
• How to use the search engines for maximum exposure on the Internet
• etc.

Review

First of all let me say this, I frankly admit that I am not an expert on Multi Level Marketing (MLM). I haven't even ever been involved in MLM.

So why review a manual on MLM?

First, Matt Gagnon is a famous Internet marketer whose eariler published manual "The Million Dollar Manual" in my opinion is an excellent guide to starting up and running your own information marketing business - both online and offline. 

So I already know that Matt Gagnon certainly is worth listening to whenever he talks about about running a successful business.

Secondly, this new manual by Matt Gagnon, "Direct Networking: The Future of MLM", is primarily a manual on how to build and run a successful MLM business on the basis of sound MARKETING principles. This means that Matt in "Direct Networking" is sharing a lot of marketing advice in this book.

Matt starts with sharing his personal story of what made him change his attitude towards MLM. He shares how he has gone from being a skeptic to seing real possibilities in MLM. But he underscores that he is still very skeptic towards the common and prevalent kind of MLM. What made him change his mind, though, was that he knew some people who, dispite all the negatives in MLM, made a LOT of money. Actually, they made much more money than himself, dispite the fact that he is really successful in his information marketing business. 

Consequently, Matt Gagnon started to investigate MLM closer. The driving principle behind his search for the secrets behind the success of some MLM-people, was his marketing expertise.

Gradually Matt developed a system which, according to himself, quickly proved to be very, very effective and profitable. The effectiveness of Matt's system is also confirmed by Tim Altvater who, in the forword to "Direct Networking: The Future of MLM", says that Matt Gagnon is "the fastest growing US associate in my entire [MLM] organization" (my parenthesis).

Next, Matt analyses the pros and cons of Internet Marketing, Direct Marketing and MLM as a way of building a profitable business.

He finds both positive and negative things in all three ways of doing business (even though there may be many .

The remaining part of "Direct Networking" is a systematic explanation of Matt's Direct Networking system.

Matt has developed a system that, in my opinion, is close to genius. His lead-qualification system is very helpful, both to MLM-marketers and general Internet marketers. I'm sure that this lead-generation system will be an enormous help to anyone who wants to market a product or a service on the Internet.

What makes Matt's lead generation so helpful, is that Matt gives you a concrete way of screening the people who can be potential targets of your sales message. Instead of wasting a lot of money and energy on people who would never dream of becoming customers, Matt's system can help you to target your efforts to exactly that kind of people who are most likely to become your future customers.

Now, of course "Direct Networking" is of course primarily aimed at MLM-marketers, but in my opinion it can also be a helpful guide for everyone who's engaged in some kind of Internet marketing. Matt goes through his own Internet marketing system, and systematically shows you how to get more visitors to your web site, and then turn them into loyal customers. He also gives some good advice on how to choose a web host, how to make a web site etc.

So even though "Direct Networking" is a manual on MLM, it's first of all a manual on how to succeed in MLM by learning how to market your MLM business and how to get leads for it. 

Even though I'm not an expert on MLM, I can clearly see that Matt Gagnon has really found the right way to succeed in MLM. Sometimes, you get the impression that MLM is treated like something mystically, that is raised above all common, sound principles for running a business.

Partly, this false belief has been nourished by the prevalent tendency to hype everything in MLM, from the products to the potential income.

But now Matt has invented a new approach to MLM that seems to be really effective. Before writing this review, I contacted one of my Internet friends, whom I know is now using Matt Gagnon's system. And I asked him if the system is working for him. He confirmed that the system is absolutely working for him.

To me it seems like Matt has somehow cracked the secret code of becoming successful in MLM.

There are several reasons for this. The main reason is that Matt has invented a whole SYSTEM for succeeding in MLM - and not just made a few changes here and there.

Maybe the strongest asset of Matt's system is how he incorporates MARKETING into his system. There are many mistakes that's being made in the usual form of MLM, but perhaps the greatest mistake is the lack of real, highly effective marketing. Matt shows how he has found a way of getting leads for pennies, thanks to his specialized marketing system.

I have a few criticisms of Matt's manual. Some parts of "Direct Networking" seems somewhat dry to me, though not outright boring. This criticism especially goes for the more schematic parts, that explains the different levels of leads. As I said above, Matt's lead-generation system is quite genius, in my opinion. But a lighter language, a few more illustrations and practical applications would have done wonders in making it easy to read.

This doesn't mean that Matt's explanations of how his lead-system works makes the book less valuable in any way. Not at all! As I said, this part of his book is probably the most important part. It could just be made somewhat more interesting.

Besides, Matt at some places seems to presuppose that his readers already has a fairly good knowledge of the basics of MLM, the way it works and the problems connected with MLM. 

It is absolutely possible to read "Direct Networking" with no prior knowledge about MLM, but a more detailed introduction to MLM in general and the Direct Networking system would make the manual even more useful.

Now, I know that Matt explicit says that his book is addressed to total strangers to MLM. Anyway, I feel that it would have been helpful if some of the basics of MLM were explained better.

But don't let any of this keep you from investing in this book. They are only minor criticisms, and they certainly don't subtract from the fact that this is a very useful book - primarily for people in MLM, but certainly also for Internet marketers in general.

Summary

Matt Gagnon's new manual, "Direct Networking: The Future of MLM", is an important and useful tool - not just to people involved in MLM, but also to anyone else who is involved in marketing.

As I said above, some parts of Matt's book can seem a little bit dry. But ironically, I find Matt's somewhat dry explanation of his lead system to be the most interesting and helpful part of his book - that is, from a marketing point.

Matt's lead-generation system is almost genius. It gives the marketer a really good tool for screening potential customers from people who will never become customers. I think this part of Matt's book will be very helpful to many marketers.

Matt's description of effective Internet Marketing is certainly helpful - also for people who is not involved in MLM. Matt has proved to be a master Internet marketer himself, and he gives much good advice here.

Finally, let me just say this: I've never been involved in MLM, but if I am ever going to try it, my starting point will most probably be Matt Gagnon's book. It seems like a real winner on how to start up and run a highly successful MLM - or better: Direct Networking - business.

About Matt Gagnon

Who is Matt Gagnon? Click here for the answer!
 
 

Buying information

Website 

Direct Networking site:
http://www.directnetworking.net 

Main Mazu Publishing site:
http://www.mazu.com

Snail mail

Mazu Publishing
4888 NW Bethany Blvd.
Suite K5, #342
Portland, OR 97229

Phone

503-645-5880 Ext 202

E-mail

CustomerService@mazu.com