Important note: This is a critical book-review and not a salesletter or an ad!
 

Format

Cgi Perl-script (delivered as an ASCII-file)

Review

What this script does

The "Split-Test Gold" (A/B split-test) cgi-script makes it possible for you to run a socalled A/B split test on your web site. And the really smart thing about this script, is that it makes it almost impossible for your visitors to see that you're making a test. 

For instance, if you want to test two different prices of your product, you just make two web pages that are totally identical - except for the different prices. But when a visitor comes to that web page, the URL of the web page will be totally identical to the other page with a different price. So, the two pages can be totally identical to the visitor - except for the parts that you choose to test. The URLs will be identical, the layout can be identical, the text can be identical and so on. The only difference between the two pages, are the parts that you want to test.

So, Marty has made it extremely easy for you to test almost everything on your web site. You can test your layout, your offer, your headline, your opening, your order form, your price, your font-type etc. etc. There's practical no limits to what you can test.

You can even choose to test more than one page if you like. But I suggest that you start with only two different pages.

Making A/B splits can be extremely profitable for you and your business. A/B splits is one of the absolute most accurate ways of testing different parts of your web site and your offer.

As Marty Foley writes in his sales letter for the script, testing is probably the most important factor, when it comes to succeeding in your own business. Testing can be the difference between failure and success.

Ease of set-up

The "Split-Test Gold" script is easy to set up, though if you're not familiar with Perl-scripting, or how to set up a Perl-script, I would advice you to accept to let Marty Foley set up the script for you. This is a fine service which is included for free when you buy the script. Besides, Marty has included free email support for questions on how to use it for maximum profit. This can very valuable for you.

My only criticism is that I think the instruction that you get in your browser, when the script is set up, could be a little bit clearer and more detailed. But as soon as you've found out how simple it actually is, it'll not be a problem to you.

Ease of using

When the script is up and running, it works very well. It seems to run perfect. At least I found no problem with the script as soon as I got it set up.

Overall assesment

This is a highly useful script that really makes it easy for you to get an objective picture of how the different parts of your web site and sales material affects your sales.

If you're interested in really targeting your web site to the wants of your visitors and customers, I would definitely recommend you to invest in this script.

Price (at the time of this writing, febr. 2001)

US $37.97

(But if you're a member of Marty Foley’s new membership web site, you’ll automatically get this script).

About Marty Foley

Who is Marty Foley? Click here for the answer!
 
 

Buying information
 
 
Website

http://www.profitinfo.com/

Email

MFoley@ProfitInfo.com
 

Snail mail

Victory Ventures, 
1610 Crestdale, 
Suite #9, 
Houston, TX, 77080-7256, 
USA.

Phone

1-713-467-3933 or 1-713-467-8626. (Best: 9-5, CST, weekdays.)

Fax

1-713-461-5897.