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Marlon
Sanders:
"Push Button Sales Letters"
Important
note: This is
a critical book-review and not a salesletter or an ad!
Format
Interactive membership web site
Review
Marlon
Sanders is well known for writing some of the strongest and
most order-pulling sales letters you can find today. His sales
letters have been responsible for countless thousands of
dollars of income for both small entrepreneurs and big
companies.
Writing
a good sales letter use to be a difficult task for most
marketers, unless you're used to write sales copy and know
precisely what you're doing. Some years ago Marlon Sanders
launched his sales copy formula, which has made this task much
easier for many marketers. But still, you had to do the
writing yourself and come up with all the words and phrases
you're going to use in your sales letter. Of course you can
also hire a good copywriter. But unless you are willing to
spend several thousands of dollars on a professional
copywriter, this is not a realistic solution for many
entrepreneurs and marketers.
Recently
Marlon launched a new product, "Push
Button Sales Letters," which is
aimed at helping entrepreneurs and marketers who are in
precisely the situation I've just sketched above. They need to
get a good sales letter, but they don't feel they can write it
themselves, and they can't afford to hire a professional copy
writer.
"Push
Button Sales Letters" is Marlon Sanders' automatic
generating sales letter software. That is, you have to fill in
the details, but once you've done that, the software takes
care of the rest.
I've
tested "Push Button Sales Letters," and it works
very fine. The sales letter you get is based on Marlon's
famous sales letter formula which has shown time and time
again to be very effective.
Marlon
has created a very useable tool here. "Push Button Sales
Letters" is very easy to use. You only need to fill the
details that's unique for your product or service. And the
result is a ready to use sales letter.
The
danger with a product like "Push Button Sales
Letters," is of course that you may risk creating a sales
letter that looks like a standard sales letter. But after
having tested "Push Button Sales Letters" my
conclusion is that the test sales letter that I've generated
doesn't look like a standard sales letter.
Of
course you can edit the sales letter you've generated if you
think that's necessary. But generally speaking, Marlon's
formula has proven to be so effective that you probably won't
want to do so. In the test sales letter I got, I just needed
to use my html-editor to remove a few of the bullets I didn't
choose to use. The reason is that Marlon's formula for writing
sales letters are flexible enough to make your sales letter
look unique while still following the formula.
"Push
Button Sales Letters" makes it possible for you to make a
lot of bullet points, but if choose not to use all of them,
you just need to remove them in the final edition.
Summary
My conclusion is that the
results I've got from using "Push
Button Sales Letters" is surprisingly good and useful. The
sales letters you generate from "Push
Button Sales Letters" doesn't look like standard letters.
Of course you can always change a few details here and there
if you want to do that. But Marlon's sales letter formula has
proven to be very effective, and you really don't need to
change anything in the final sales letter, when you've used
"Push Button Sales Letters".
"Push
Button Sales Letters" is a fine product that'll guide you
through the process of creating your own sales letters
step-by-step. The process of writing your own sales letters
can become remarkable shorter with the help of this software.
About Marlon Sanders
Who is Marlon Sanders? Click
here for the answer!
Buying information
Websites
http://www.pushbuttonletters.com/
http://www.higherresponse.com/
Email
support@amazingformula.com
Snail mail
Higher Response Marketing, Inc.
5636 Spring Valley
Suite 18B
Dallas, TX 75240
Phone
(972) 788-0542
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