Howard Jacobson:
"Leads Into Gold"
Important note:
This is an independent and critical product-review - not a sales letter or an ad!
What you get
- Main manual: "Leads Into Gold" (three-ring binder) by Howard Jacobson
- Audio files (CDs) by Howard Jacobson
Review
Few things are as important for a new business as getting enough new leads.
And by leads we mean people who're interested enough in your products or
services that they want to know more - and maybe become customers. And
if you want to know how to get high-quality leads, it's even more difficult.
But getting more high-quality leads is often quite difficult for most
business owners. Maybe you've tried a lot of different methods to get
more leads and customers to your business. You've tried cold-calling,
tele-marketing, Direct Mail etc. But no matter how hard you've tried,
it still seems to be a very tough battle for you to get enough, targeted
leads for your business. If just you could get more leads and turn more of
them into customers, then you know that your business situation would be
much more bright and positive. In "Leads Into Gold" Howard Jacobson
shares how he himself struggled with trying to get more leads by using so
called cold calling techniques. Now, if you've ever tried to
cold call, you also know that cold calling can be quite tough. You probably
don't mind getting a few "no's". But after you've gotten 50 or 100 "no's"
and no "yes'es" you probably don't think it's that much fun any longer.
That's precisely how Howard Jacobson felt. But that was before he
discovered Direct Response Marketing. Today, Howard Jacobson is one of
the World's foremost experts on getting high-quality leads by using Direct
Response Marketing methods. And in "Leads Into Gold" Howard Jacobson
tells you exactly how to get all the high-quality leads that you could ever
dream about. I've personally been using Direct Response Marketing
methods for years, and I know for a fact that the methods Howard Jacobson
shares really work. If you use these methods you will get positive results.
"Leads Into Gold" doesn't contain any fluff or empty filler stuff. Howard's
course is filled to the brim with some of the best Lead Generation
information I've ever seen. Step-by-step he shows how to use his Lead
Generation methods to almost effortless get a whole bunch of leads,
prospects and potential customers. Howard Jacobson is a really good
teacher. He's made it very easy to grasp his points, and you'll nod your
head again and again as you discover how to use his effective lead
generation methods to get much more customers and orders. Howie
Jacobson also shows you exactly how to test and track your marketing
promotions. He shows you how to calculate whether your promotions are
profitable or not, how to track all the results and how to test new changes
to your marketing campaigns. One very commendable aspect of Howard
Jackobson's "Leads Into Golds" is that he's made it more than just a
theoretical treatise on lead generation. Instead he's created the course
like a homestudy workshop. For example, he doesn't just give
you few vague exhortations to test everything - without actually showing you
how to do it. That's way too often the case when you hear a
famous marketer tell you to test, test and test. The problem is just that so
many of these marketer never actually show you exactly how to
test, test and test. If testing is so important - and it really is
that important - why don't they tell you exactly how
to do it? Howard Jacobson tells you how to do it in "Leads
Into Gold". In addition to all the step-by-step information you also
get a whole toolkit with ready-to-use formulas for calculating the
really important numbers in your business. You just fill in the numbers -
and you'll get the results. You'll have to use your own spreadsheet (or
whatever you want to use), but you get the ready-to-use formulas in this
course. Besides, another really useful part of "Lead Into Gold" is
the swipe file you get. As you probably know, a swipe file is a collection
of real-life sales copy that you can learn from and get inspired by. Of
course you don't copy these sales letters, but you can emulate the overall
principles you'll learn from studying them. And by reading the short, but
helpful, comments Howard Jacobson has added to the swipe file letters and
ads, you'll soon get a good grasp on what works and what doesn't. Howard Jacobson's course is
a
terrific course, in my opinion. In fact it's one of the
best I've ever seen on lead
generation. Maybe even the best.
Overall assessment
If you want to become an expert on getting leads and potential customers,
it's one of the very courses you can possibly invest in. I'm VERY impressed
by Howie's course.
It's a bit expensive, but I can almost guarantee you that you'll get your
investment back many, many times over. It's really one of the best an
most marketing
courses I've ever seen.
Buying information
Website
http://www.leadsintogold.com
Email
Contact
Snail mail
HowieConnect, Inc.
Attn: "Leads into Gold"
15 Indigo Creek Trail,
Durham NC 27712
USA
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