Don Massey:
"How to Start and Operate a Profitable Homemade Booklet Business -
How to Make $50.000 a Year or More in 
Your Home-based Information-by-Mail Business"

Important note: This is a critical book-review and not a salesletter or an ad!

About this author

Click here to read more about Don Massey!
 
 

Publisher

Massey Publications
 
 

Product description

Manual
 

Number of pages

About 110 pages
 

Content

In this book Don Massey teaches you...

• how to find saleable subjects to write about and publish
• about the importance of writing the ad first
• how to research the subject you have chosen
• what to do if you can't or don't want to write yourself
• some special techniques to make it much easier for you to write
• how to copyright your work
• how to find good illustrations for your product
• what kind of binding and cover you can chose for your work
• how to find the right printer for your information product
• how to price your products for maximum profits
• how to sell your information products by advertising
• description of some important books on the information business

Review

In my opinion this book belongs to the top of the best books on creating and selling information products. I personally found it very, very helpful when I read it a couple of years ago.

One of the strongest assets of Don's book, is his practical, step-by-step descriptions on how anybody can create a saleable product, even if you don't feel you have enough expertise to write a report or book.

What makes this book especially helpful is...

1) that it is so detailed
2) that it is so realistic in its description of the life as an infopreneur

Don Massey really tell you the whole story as it is. And all the way you feel that you're sitting in front of an experienced direct marketer, who has walked the road step-by-step in front of you.

Don is not afraid of tearing down some of the many, widespread, false illusions about the mail order business. But at the same time he shows you how you can really succeed.

In this book you'll all the fundamental steps about finding a subject to create information products on, how to write your own manuals and reports, how to market your products, how to write successful ads etc. etc.

The only criticism I have on this book, is that it may seem slightly dated on some subjects. For instance Don doesn't describe the use of voice mail in connection with classified ads. Besides he just barely touches the use of the Internet in infopreneuring.

BUT... these criticisms does not in any way subtract from the fact that this manual is one of the very, very best guides for the new infopreneur.

My advice is: Buy it as soon as you possibly can - and read and re-read every word in it!

This book is is worth it's price many times over.
 

Buyer information

I bought my copy through Massey's web-site: Massey Publications - http://www.masseypub.com/.