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Don
Lapre: The Money Making Package
Important
note: This is a critical
book-review and not a salesletter or an ad!
Review - by Baldomero
Garcia
Products-description
Manuals included
- Small Ads, Big Profits, 88
pages
- Minimize Your Risks,
Maximize Your Profits, 66 pages
- How to Diversify for
Success, 68 pages
- The 1-900 Business, 44 pages
- Making Money on the
Internet, 30 pages
- What and Where to Sell on
the Internet, 46 pages
- Secrets to a Profitable
Business on the Internet, 46 pages
- Newspaper Directory, 124
pages
- Over 1,000 Incredible
Products 40 pages
Video included:
Don Lapre's 11 Secrets to
Success (approx. 10-15 minutes)
CD included
Quick Start CD, (approx 10
minutes)
Miscellaneous
Custom Internet Website Set-Up
Guide, 14 pages
Several pages of advertising
Cost
$40 plus $15 shipping and
handling
Review
I had seen Don Lapre's course
several years ago. I decided to purchase it and see what he
had to offer. I had no background in selling or advertising
products.
From that beginner's
perspective, this is what I think of the course:
"Small Ads, Big
Profits" is by far the best manual in this package. It
goes through the process of advertising with small classified
newspaper ads, setting up your voice mail box, plus a sample
ad campaign that Don Lapre ran and was successful. He also
covers up-selling and tracking your ads. Overall, I found this
manual useful. What stopped me was that I didn't have a
product to sell.
"Minimize Your Risks,
Maximize Your Profits" deals with other methods of
advertising, such as co-ops, placemats and menus, calendars,
newsletters, etc. Interesting information, but you'll have to
get others to agree to use your methods of advertising at
their place of business.
"How to Diversify for
Success" gives you some tips on buying used stuff and
selling it for a profit. Good information, but I wonder how
many people would stop doing the job they are doing to get
other people's used items to sell them.
"The 1-900 Business"
like the name says, is a description of the 1-900 business.
This is just an advertisement of Don Lapre's own 1-900 lines
for you to rent them.
"Making Money on the
Internet" is an introduction to the internet for someone
who's never logged on. The information on advertising on the
internet is very general.
"What and Where to Sell on
the Internet" suggests that you spam people, but using an
apology at the beginning of the email. He calls that proper
netiquette. I disagree with that assessment. The rest of the
manual shows that the author is not very familiar with
internet marketing.
"Secrets to a Profitable
Business on the Internet" is very generic. It has a lot
of advertising from New Strategies (Don Lapre's company) on
how to set up and advertise your business online.
"Newspaper Directory"
has over 7,000 newspapers listed.
"Over 1,000 Incredible
Products" is a directory of products with a description
of what the wholesalers offer plus contact information. I sent
letters to over 30 wholesalers listed and about half of them
responded. Some of them asked for a small fee for a catalog.
"11 Secrets to
Success" video gives you some motivational ideas from Don
Lapre, and finishes with an ad.
"Quick Start CD" is
also an ad. The Internet Website set up guide has some forms
for you to fill out and send to New Strategies. About a week
after you send the forms, someone calls you trying to sell you
internet advertising for about $800. The website is
"free", though. You can pay $2 a month for unlimited
changes to the website. I find this method of setting up a
website extremely slow and cumbersome.
Overall assessment
Although the information
provided in the manuals is worth the $40 for those who are new
to selling, there are other factors that must be considered:
Don Lapre doesn't make money by selling you this package. He
does this to sell you other products and services that are
more expensive.
For example, both the video and
the CD that are included in this package lead you to the 1-900
lines. I received so many calls from Don Lapre's office that I
couldn't answer my phone any more. I allowed the answering
machine to get all the messages before I answered the phone.
Eventually, I told them not to
call me any more.
Go to the Better Business
Bureau website and look up "New Strategies" before
you decide to purchase products from this company. Buying
information: http://www.donlapre.com/
Buying information
http://www.donlapre.com/
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