Important note: This is a critical book-review and not a salesletter or an ad!
 

Number of pages

Main manual: 118 pages

Bonus report - "Resources": 11 pages
 

Review

Until recently I hadn’t read anything by Dennis Hessler. Well, I had visited his website, reading about his books, tapes and courses on how to start your own export business. And sometimes I noticed some of his posts on Anthony Blake’s discussion board.

Then I read about this new book by Dennis Hessler.

When I got the file from Dennis, I was really excited to see if he could contribute with anything different from all the other authors on how to sell information. And I soon found out that Dennis’ book really DIFFERS from most of the books on the subject.

This ebook by Dennis Hessler covers some questions and issues that every infopreneur will encounter sooner or later – and usually sooner. Such questions as:

• “Do I have to create a totally unique product in order to succeed?”

• “Can I really get rich creating and selling information?”

• “Should I hire an order-taking service?”

• “Should I invest in an 800 number service?”

• etc.

 He covers such issues as: 

• “How to multiply your profits from each order”

• “Guarantees”

• “Free advertising”

• etc.

Just to mention a few points.

Dennis Hessler doesn’t do as so many experts on infopreneuring does: Paint an overly bright picture of the information business.

Instead he tells the truth about the business, precisely as it is. He merciless blows away some of the most beloved over-hyped myths about how it is to be a successful infopreneur.

A few places Dennis may even seem to be too pessimistic to some readers. I don’t think so! He is just preparing the future infopreneur to what it actually takes to run an information business. But maybe he could have placed a bit more emphasis on encouraging his readers too. After all it may come as an unpleasant surprise to many people to hear a successful infopreneur paint a more realistic picture of the information business. And in this case the newcomer may need BOTH the truth about the information business, AND a strong motivation for continuing anyway.

When this is said, I think Dennis clearly shows his readers the way to go. He shows them how they can actually succeed. He shows them an almost waterproof way of really profiting from their information products. And I believe that just realising the potential success that the readers can gain from this way of infopreneuring, is very motivating in itself.

A few of the myths that Dennis treats, seems to be repeated more than once in the book. And it’s correct that initial titles of these chapters may seem almost identical, which of course is not so fortunate. But on closer inspection it becomes clear that Dennis is treating different aspects of the same myth. Anyway, this could be have been made clearer to the reader.

Dennis draws several conclusions that contradicts much of what is usually accepted among the experts on marketing. For instance, he has personally quit using guarantees in his salesletters. Most direct marketers (with the notable exception of J.F. (Jim) Straw) seems to take it for granted that including guarantees is imperative if you would like to see a profit from your salesletters. But Dennis has dropped the refund guarantee. The reason for this is that he simply didn’t see any difference in the number of orders he got before and after he quit the guarantees.

In my opinion Dennis Hessler gives some really good answers to most of the myths he treats. Instead of just accepting what has become universal law among infopreneurs, he tries to take a more object bird-view over the business and let his own concrete experiences decide the way to go. And I think that he has largely succeeded doing so. At least I found this book to be one of the most exciting and inspiring books I’ve read on the subject.

Included with the book is a very valuable but time-limited bonus: 6 months of online consulting service.

This is a really valuable bonus, considering the experience that Dennis has. This bonus alone is worth the cost of this book many times over.

Besides, Dennis has included a really good directory of resources he uses in his own business. Instead of just listing EVERY resource on the market, Dennis has picked out precisely those resources he has found most helpful himself during his years as an infopreneur.

Finally, Dennis has also enclosed his book “The Exporting Entrepreneur’s Primer” as a third bonus. This book is an easy-to-read introduction to starting your own homebased exporting company.

Summary

Dennis’ book is really unique! 

It doesn’t look like all the other books on the information business.

But it’s not only unique, but also EXTREMELY helpful! Actually, I consider it to be one of the most important books, I have in my library, on creating and marketing information products.

You clearly sense that Dennis Hessler is speaking out of his rich experience as an infopreneur. This is not just theory, but practical success-principles that has proven their worth in real life.

Buy this book if you want to get some extremely helpful advice you won’t hear from most marketers! I can almost guarantee you that you won’t regret it!

About Dennis Hessler

Who is Dennis Hessler? Click here for the answer!
 
 

Buying information

 
Website 

http://www.spyglasspoint.com/myths

Email

Dennis@spyglasspoint.com 

Snail mail

Spyglass Point Productions, 
PO Box 13141, 
Pensacola, 
Fl 32591 
U.S.A.

Phone

(850) 438-5527 (order phone)

Fax

(850) 469-9632 (for placing orders)