Important note: This is a critical book-review and not a salesletter or an ad!

Publisher

"Killer Copy Tactics" by David Garfinkel is published by Mark Joyner and Aesop Marketing Corporation.

Format

Members' only website with:

• 12 real-audio files (between 25-45 minutes)
• Written instructions (html files - many pages plus bonus reports)
• Sample salesletters (covered in the audiofiles)
• Interactive training-exercies

Content

• The essence of writing killer sales copy
• Mistakes to avoid when writing killer copy
• How to instantly recognise killer salescopy
• Where to easily find killer copy headlines to model
• Five essential steps to writing killer copy
• 10 proven headlines
• 5 different ways to open your copy so that it keep your customer reading
• Secrets about killer copy that many expert copywriters don't want to tell you
• The 3 secret formulas for writing killer copy
• A checklist on what to include in killer copy
• Writing killer copy for all kinds of medias, such as salesletters, ads, flyers, brochures, self-mailers, television, radio, broadcast fax and infomercials
• A simple exercise that will learn you how to write killer copy
• Killer copy tactics for Internet copy - 17 secrets revealed
• Psychological secrets for writing killer copy
• The real secret of killer copy
• What to do once you begin receiving orders as a result of your killer copy
• How to ensure that your envelope will be opened if you send out direct mail
• The 2 hottest killer sales copy tactics
• The key to getting repeat customers
• How to quadruple the sales from your killer copy
• How to build your own career as a professional copywriter from scratch
• How to get killer salaries as a professional copywriter
• etc.

Review

David Garfinkel is, in my opinion, one of today's best copywriters. He has some proven results from his copywriting to point to.

For instance, David once wrote a sales letter for a travel agency in Phoenix which proved to be so successful that the agency could barely keep up with all the inquiries from people that had read the letter. Six years later the president of that travel agency told David that his salesletter was directly responsible for earning the agency "$5 million in new annual (recurring) business".

And in the course, David has included one of his salesletters that sold over $130,000 in software for a small business owned by just one person. Talk about successful copywriting!

Besides, David has got some strong testimonials from such famous marketers as Jay Conrad Levinson and Alan Weiss (who calls David a "copywriting genius").

Even though he definitely is a master copywriter, David Garfinkel doesn't claim to be the best copywriter in the world. BUT he claims to be the world's best TEACHER of copywriting.

David has a background in journalism, and when he teaches others how to write effective sales copy, he draws on what he learned in this profession.

And after having listened to the audio-sessions by David Garfinkel and gone through the written stuff in this course, I agree that he is definitely a very good teacher in copywriting.

David has a way of showing his listeners and readers how to write sales-copy without making it sound dry and boring. You know, some of the other books and courses on copywriting make the subject seem so boring that you really need some willpower if you want to complete the course.

Not so David Garfinkel. He always seems inspiring and motivating. And I really like his relaxed and entertaining, yet very informative way of showing his listeners and readers how to write orderpulling salescopy.

And due to David's highly pedagogical way of teaching and the many interactive exercises in the course, I really believe that it's possible to learn the art of copywriting through this course. These exercises helps you to remember the stuff much better.

David doesn't intend to reinvent the wheel. Instead he shows how the old and proven principles, formulated by the old masters of copywriting, is still valid - even on the Internet.

Step by step David Garfinkel shows how write salescopy for different medias such as sales letters, ads, promotional flyers, brochures and the web.

He covers some of the most important techniques for making your sales copy "sizzle", as we say. He covers the importance of using different "power words" for maximum response. He shows what makes some headlines stand out among the rest and catches the attention of the readers.

What I found most inspiring, though, is David's emphasis on understanding THE PSYCHOLOGICAL PRINCIPLES that lays behind the art of "Salesmanship by print". David reveals the factors that causes people to begin reading the copy, continue to do so to the end, and then take that final step and actually place the order.

David Garfinkel also covers some subjects not usually covered in most books and courses on copywriting. For instance, he has a whole session on how to start your own copywriting business. Just this part alone, is worth the total price of the course.


Summary

This course is, in my opinion, one of the absolute most helpful courses on learning how to write effective, orderpulling sales copy.

David Garfinkel uses his background both as a top-professional copywriter and a journalist to help his listeners and readers to learn copywriting. This makes this course very easy to understand and follow.

David offers both a lot of extremely important techniques and an overall copywriting strategy, based on years and years of intense study of the psychological mindset of the buyers.

So take my advice, and invest in this course. It's a "must have" which should definitely belong to every entreprenuers library.

About David Garfinkel

Who is David Garfinkel? Click here for the answer!
 
 

Buying information
 
Website
 
http://www.killercopytactics.com (Homepage for David Garfinkel's copywriting course hosted by Mark Joyner)

Snail mail

(Mark Joyner and Aesop - publisher of Killer Copy Tactics:)

Aesop Marketing Corporation
6741 Hollywood Blvd., 2nd Fl.
Los Angeles
CA 90028

Phone

(323) 769-3620