Important note: This is a critical book-review and not a salesletter or an ad!

Format

E-book (eBook Pro)

Content

• How to make your web site buyer friendly
• How to draw much more traffic to your web site
• How to make your visitors return to your web site again and again
• How to turn visitors into buyers
• The easiest way to pull much more visitors to your web site, using a little known tool
• How to really optimize your web site for the search engines without being a search engine expert
• The best tools to use when optimizing and improving your web site
• A very effective and inexpensive alternative to the search engines as traffic generators
• How to get other web sites to link to your site, and thus "push" traffic to your site
• How to automate a very effective traffic generator
• An analysis of 10 highly successful Viral Marketing campaigns
• How you can start your own Viral Marketing campaign
• etc., etc.

Review

David Frieslander is a UK based Internet Marketer and infopreneur. Until recently I hadn’t heard anything about him before, but after having become acquainted with David and his products, I understood that David’s isn’t just copycats of other products. No, David seems to have very interesting and unique way of marketing on the Internet. And his techniques has proven to work in practise. David successfully runs several e-businesses.

Now David Frieslander has published a course, revealing how he has managed to be successful himself, on the Internet. The title of the course is, "7 Profitable Internet Marketing Solutions", or just "7 PIMs".

"7 PIMs" is a step-by-step guide to starting up and running a successful online business.

Instead of just having collected a bunch of disconnected marketing techniques, David Frieslander has constructed a complete STRATEGY for marketing your web site successfully on the Internet. And he shows you how to make your own web business strategy from the bottom up.

For instance, he shows you how to make your web site popular among the search engines. In other words, how you can make your web site rank higher on the search engines and thus get more traffic to your web site. The way to do this is to improve your web site in the right way.

But according to David Frieslander’s method there’s more to optimising your web site for the search engines than just correcting a few meta-tags (in your html) and keywords. David has a complete strategy for systematically optimising your web site so that the search engines seem to love it.

I find this part of David’s course very helpful. David takes the time to show his readers the details in his method. He doesn’t just take the easy road and leave out vital information, leaving you even more frustrated than when you started.

Further, David has a very thorough treatment on how to start up and run your own Viral Marketing campaign. David goes through 10 actual, successful Viral Marketing campaigns and shows you how you can make your own successful Viral Marketing campaign.

Besides showing how to get traffic through the search engines and Viral Marketing, David shows you several other ways to get traffic – for free or low cost. And even though I’ve studied Internet marketing for quite some time, some of these resources were new to me.

One very commendable thing about David’s book, is the many workshops he has spread throughout the book. Often, I hate such blank areas in a book, as it just seems to be an excuse for the author to make his or her book seem larger. But in "7 PIMs" the workshops seems to be very relevant and helpful to the reader.

Besides, the workshops helps you to better understand, remember and apply David’s strategies and techniques.

In “7 PIMs” David likens marketing of a web site to marketing a retail shop. Too often it’s forgotten that a web site to a large degree has to function along the same lines as a "real life" business. For instance, just because your business is an Internet business, doesn’t justify presenting it in a vague or less user-friendly way. But that’s exactly what a lot of Internet marketers do. Their web site doesn’t attract buyers, but actually repel them. By transferring some of the most effective strategies and techniques for marketing retail shops, to the Internet, you can also create a very profitable e-business, is David Frieslander's point.

But that’s only one of the many ways David shows his readers to improve their Internet business.

Systematically and step-by-step David shows you how to make your web site much more effective than it is now. In short, he shows you how to make it much more customer friendly. This, in turn, means that you’ll get more orders through your web site.

One very interesting aspect of David’s book is his information on the two different types of commercial web sites you can make: 1) A Retail web site, and 2) a Portal web site. Retail web sites sell products and/or services. Portal web sites sell advertising.

What really sets David’s course apart from so many other courses, is the way he takes you by the hand and show you step-by-step how to make your web site buyer-friendly. And the workshops that he has interwoven throughout the course, makes it really easy for you to apply David’s advice to your own web site. So, if you follow David’s workshops as you go through the course, you’ll have a much better and more profitable web site at the end of the course than when you began reading it.

I have one critical comment on David’s book. But it doesn’t apply to the information itself but rather the e-book software. The e-book software (eBook Pro) works really well in many respects. For instance, the navigation in the software is very easy to use - you can use your Tab-key on your key-board to go from link to link, which I personally like to do. But it’s somewhat annoying that eBook Pro constantly opens up your dial-connection and asks you to go online. This automatic action interrupts with your reading of the ebook. But apart from this criticism, the software works fine. But apart from this, eBook Pro seems to work really fine – much better than most other ebook software programs on the market today.

Finally, David has included a fantastic directory over important and useful web sites, resources and tools for the Internet marketer. David has also given a few comments on some of these resources, so that it's easy for you, the reader, to get a quick overview over the different resources.

Summary

I think David Frieslander has written a really helpful course for anyone who wants to draw more traffic to his or her web site, and then turn as many of these visitors as possible into repeated buyers.

David’s course is easy to read. And due to the workshops in the course, he has also made it easy for his readers to both remember and apply what they read.

Finally, David has included some information that you doesn’t find in most other courses or books on Internet Marketing. This information can be really valuable for the Internet marketer who has tried all the conventional rules and tools for marketing your product or service online.

So, I definitely think “7 PIMs” by David Frieslander is worth the money. You don’t get any nonsense or rubbish here.

About David Frieslander

Who is David Frieslander? Click here for the answer!
 

Buying information

Website

http://www.profitableinternetmarketing.com 

Email

dsf@profitableinternetmarketing.com 

Snail mail

ProfitableInternetMarketing
The Bowdon Rooms
The Firs, Bowdon
Altrincham, Cheshire
England WA14 2TQ

Phone and fax

Tel: +44 (0) 161 929 1062
Fax: +44 (0) 161 928 7800