David Steele: 
"How To Build Your Ideal Practice in 90 Days"

Important note: This is a critical book-review and not a salesletter or an ad! 


Format

PDF-document. 113 pages.


Review 

”How To Build Your Ideal Practice in 90 Days” is a step-by-step guide to building your own practice, whether you want to build a coaching practice, a consulting, a dental, a chiropractic practice or a totally different practice.

However, ”How To Build Your Ideal Practice in 90 Days” almost exclusively focus on just one – but an all-important – aspect of building your own practice: Marketing. David Steele lightly touches budgeting, but the primary focus is clearly marketing. And I totally agree with David Steele effective marketing is a vitally important factor in building a successful business. Unfortunately very few business owners know how to market their business or their practice.

”How To Build Your Ideal Practice in 90 Days” is based upon David Steele’s own experience earned through years of running a coaching and family/marriage therapy practice:

“After many years in private practice, burning up thousands of hours and dollars learning what does and doesn’t work by trial and error, I became passionate about helping other practitioners have successful and fulfilling practices. This program developed organically in my work as a Mentor Coach helping hundreds of private practitioners design and build their ideal practices...” (p. 6).

When you skim through the PDF-file, you’ll quickly notice that the first half of the book contains lots of white space and lines for you to fill in.

Normally I don’t like the kind of books with lots of the pages that don’t contain very much text but just blank lines for you to fill in. Often you get the impression that the blank lines are intended to compensate for the author’s lack of competency. It’s as though you – the reader – are going to write the book, instead of the author.

So, normally I don’t like that kind of books.

When I invest in a book, I want to get some really valuable and useful information for my money.

However, in this case I think the pages with the questions and the blank lines (for you to fill in with your answers) are justified.

The intent with the blank lines is that you, the reader, don’t just passively read the book but actively participate.

In other words, ”How To Build Your Ideal Practice in 90 Days” is a work book.

The questions and the blank lines (for you to answer) are step-by-step assignments which are meant to be completed in 90 days. But if you prefer, you can complete them in a shorter or a longer time-spam than that.

The assignments are built up like coaching sessions where David Steele coach through the whole process by asking you pre-planned (but open and non-manipulative) questions that lead you in the right direction by discovering which answers suit you and your practice.

”How To Build Your Ideal Practice in 90 Days” does contain many questions and blank lines, but it also contains pages with text informing you about the steps involved in effectively marketing a practice.

In my opinion David Steele’s program is realistic. Thus, he knows that most people who want to start up their own practice don’t have a lot of money to put into marketing their new business.

But luckily, according to David Steele and his way of building a practice…

“The most effective techniques for getting clients don’t cost anything! Spending money is not a substitute for good business practices, and can sabotage your success. Save your capital for when you are clear that it will be well invested in your business.” (p. 5).

Most owners of a practice will probably appreciate these free or low-cost methods for getting more and/or better clients and customers.

These free or low-cost methods are realistic and can be implemented by most business owners. But for most of them it applies that you have to put a little work into implementing them. They aren’t magical methods that leave you passive. No, you have to take some action to see them work.

David Steele has a broad spectre of marketing tools. Some of them are free or low-cost, others cost some money. But you always get the impression that they’re based upon David Steele’s own experience as an owner of a practice.

Overall assessment

”How To Build Your Ideal Practice in 90 Days” by David Steele is a good book. But I think that you can profit from supplementing it with other books and courses such as those written and published by Dan S. Kennedy, Gary Halbert, Jay Abraham, David Frey, Alexi Neocleous, Steve Hackney and Peter Sun. David Steele’s book is a fine introduction to some aspects of effective marketing. But, for example, the books and courses written by Steve Hackney emphasise more strongly and elaborate more upon proven Direct Response Marketing principles.

One very commendable aspect of David Steele’s book, is the coaching approach. By this term I have in mind the step-by-step assignments that intend to lead you towards the goal: Building a successful practice. This approach certainly motivates the reader to go from being a passive to an active reader.

So, I think David Steele has written a valuable book that most owners of some kind of practice could benefit from.

Buying information 

Website 

Relationship Institute

Email

Contact form

Snail mail

P.O. Box 111783
Campbell, CA 95011
USA


Phone

888-268-4074