Important note: This is a critical book-review and not a salesletter or an ad!
 

Number of pages

264 pages
 

Content

In this book Dan S. Kennedy teaches you

• the eight best ways to make a fortune from scratch
• how to earn a lot of money from an "ordinary" business
• how you can make your own super profitable products
• how you can "reinvent" your way to a fortune
• how you can become a millionaire by providing a service
• how you can earn a fortune by duplicating other successful people
• how you can succeed and earn millions through Direct Marketing
• why and how electronic Direct Marketing can earn you millions
• how you can write and talk your way to a fortune by selling info products
• how you can publicize and promote your business for free
• why and how you can earn much more than you do now by selling your business the right way and at the right time
• the ultimate secret to the big money
• Dan S. Kennedy's personal million dollar rolodex (important addresses and recommendations)

Review

This book by Dan S. Kennedy is really crammed full of information. Seldom do you see a book on entrepreneurship that contains so much firsthand knowledge about the way to financial success.
 

Eminently qualified

Dan is eminently qualified to write this book. Here is no mere theories. Dan has walked all the way himself and has helped many, many people to go from scratch to riches.
 

Eight ways to wealth

Dan S. Kennedy pinpoints eight ways to make it financially in todays marketplace. And Dan shows you how you can do it, from writing and selling your own information products to promoting your business.

The eight ways to wealth are:

1. An ordinary business (Surprised?)
2. Get exclusive
3. Go out of your way to serve your customers
4. Use the duplication and multiplication principle
5. Use Direct Marketing
6. Sell information products and "print your own money"!
7. Promote yourself and your business by the right kind of free publicity
8. Mix all of the ingredients mentioned above in the right combinations and succeed

Many inspiring stories

Particularly inspiring are the many real stories Dan is sharing with his readers. This gives you the feeling that if they could do it, so can you. Besides, these stories makes the book easy to read.
 

Not every little detail but enough to succeed

Of course Dan doesn't cover every little detail of how to succeed by using the eight methods.

If you want the nitty, gritty details you have to buy the more detailed courses and books by Dan S. Kennedy, which is somewhat more expensive.

But don't misunderstand me!

Dan certainly gives you some very good advice which can lead you in the right direction and help you follow the road to success.
 

Learn from a master's live experiences

One of the things I really like about Dan's books, is that he is so realistic. He doesn't claim that you can earn millions if he knows you just can't. For instance you will often hear that if you sell information products, it's practically impossible to fail because everybody is so hungry for information. In opposition to these exaggerated claims, Dan shows you the pitfalls and points the way toward real success in this business.
 

An example from the book

I can't abstain from mentioning one of the points Dan hammers fast.

Dan shows how many infopreneurs fail due to pricing their information products way too low.

He tells about a client he had some years ago. This client was an ex-thief, and he was expert in all of the ways that some employees in stores often steal from their employers.

According to Dan, this information could easily save a owner of a store $25,000 in three to twelve months.

The thief, who had now left his earlier criminal lifestyle, had instead tried to make his living in a decent way. Consequently he had written a little booklet and recorded four audiotapes.

He sold the booklet and the tapes for $50.

Then he met Dan S. Kennedy!

And Dan adviced him to enlarge his course and split it up in two larger manuals, two six-cassette audio programs with a rerence booklet, a video series for employee training plus some more stuff delivered in a seminar.

Now he had a whole course!

And he sold this course for $1,250!!!

But could he sell his course for so much?

Dan S. Kennedy says:
 

"In the first year, his sales jumped from about $30,000 to $500,000. He was grossly undervaluing and poorly packaging his information. Simple corrections made a $470,000 differance."

As I am sure you understand by now, I really like this book!

It has meant a lot to myself, in my search for successful and effective methods of succeed in business.
 

Buying information

I bought my copy of "How To Make Millions With Your Ideas" through Amazon.com.