Important note: This is a critical review and not a salesletter or an ad!

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Review

"Brian Maroevich's Amazing Million Dollar Prospecting Letters!"


If you've read my review of Brian Mavroevich's other sales letter package, "The Avalanche Response Marketing System!" you'll also know that I have very high thoughts about this package. Brian's talents as a copywriter are evident. And it's evident that his copywriting methods can help other business owners too.

"Brian Maroevich's Amazing Million Dollar Prospecting Letters!" is a collection of different sales letters that have shown their value by pulling a lot of orders, leads etc.

This means that "Brian Maroevich's Amazing Million Dollar Prospecting Letters!" isn't a how-to course that shows you how to write sales copy.

You may wonder why anyone would even dream of paying for a bunch of sales letters. Usually such sales letters weren't intended to be paid for. Instead they were intended to pull in leads, orders or something else.

But there is a very good reason why many entrepreneurs are willing to pay for such sales letters. 

As you probably know, a strong sales letter can mean the difference between zero orders or a flood of orders, or whatever you want to accomplish. The problem is just how you can find exactly the type of sales letter that pulls in the most orders. So, if you 

However, "Brian Maroevich's Amazing Million Dollar Prospecting Letters!" is more than just a collection of sales letters. This package is also a complete guide to how you can use sales letters to get more leads and prospects to your business.

As you probably know, many businesses rely on cold calling - either by phone or by face-to-face visitations. The problem with cold calling is that it's often tough to do. Besides, it's a rather ineffective way to get leads and prospects. In the main manual in "Brian Maroevich's Amazing Million Dollar Prospecting Letters!", Brian Maroevich shows how to solve this problem. He shows his readers how to use Direct Response letters to accomplish the same goal - just much more effectively.

Brian Mavroevich accurately pinpoints the problem implied in coldcalling:

"Remember when you first started out on your first cold calling rampage? You were anxious to hit
the phones and make an impression, right?

Eventually cold calling killed your spirit. You dreaded going to the office and getting on the
phone. You dreaded even answering your phone.
Cold calling angers people on the other end of the phone. And when you deal with anger, and
negative energy for hours and days on end, what happens? You get burnt out. You hate it. And
you eventually quit doing it. You'll do almost anything to avoid it.

Sure, one out of every 100 sales people actually enjoy the challenge of cold calling. And that's
great. But in the long run it's hurting more businesses than it is helping. Because they are going
to deal with all kinds of turnover. Or, if you are doing the calling yourself, you've got to find
ways to motivate yourself everyday to make those calls. But it's no way to live."

As you know if you've tried cold calling for a prolonged period of time, this is an accurate description of cold calling. Personally, I found a way of turning cold calling into an almost pleasant way of getting leads and prospects, but it's certainly correct that for most sales persons, cold calling is a task that they dread and postpone. 

Does Brian Mavroevich's prospecting system really solve this problem? Does it really work? 

So far as I can judge, the answer is yes. Based upon my own practical experience and the experiences by many others, the conclusion is that using Direct Response prospecting letters really does work.

In this connection Brian Mavroevich shares his own personal experience with getting more prospects. He shares how he hated cold calling and used every imaginable excuse for postponing calling "cold" prospects. The problem was just that he needed these prospects. If he didn't get any new prospects, he wouldn't earn any money. That's when he discovered the power of using Direct Response letters.

Brian Mavroevich says:

"I hated cold calling. I would find all kinds of reasons to avoid it. I would find reasons to go an
errands, get something to eat, move paperwork around. You name it. But the problem with that is
I needed to get appointments, I needed to make sales, or I wouldn't eat. So I had to find an
alternative to make prospecting and getting new business without making a cold call.

What's the alternative?

Warm up your prospects, or generate leads.

Warm up your prospects by sending them a series of letters (that they actually open and
read.very important), letting them know you are going to call. That's how you warm them up.
But these letters have to be packaged and written in a way that keeps them interested and open to
taking your call."


And how you can do that's exactly what Brian Mavroevich shows you. You don't just get a bunch of successful Direct Response letters and templates. No, Brian also tells you exactly how to use them to get more leads and prospects for your business.

Brian Maroevich goes as far as promising his readers:

"The information you are about to discover will help you or your sales staff make cold calling a thing of the past.even enjoy calling!?"

A pretty strong promise, don't you think?

I agree, but after having read on, my conclusion is that Brian's methods indeed do work. Not only are his Direct Response letters excellent but his prospecting methods (in which he combines the Direct Response letters with other methods), bear the mark of real life testing.

For example, Brian Maroevich's guide to using super-effective "audits" to warm up your potential customers is very, very good. He shows you what to do and what not to do. You'll know how you can make your own effective "audit". You'll understand how you avoid to get price sensitive customers etc. 

And after you've studied his simple explanations, you're read to go out and try them out for yourself. 


In addition to the main manual you also get a $250 free critique certificate. This is a very important bonus in my opinion. It can easily be worth the price of the whole package. Even if you've understood the general copywriting principles that Brian Maroevich uses, you may still make some mistakes in your sales letters. And in that case nothing can help you more than if you can get a skilled and experienced copywriter to take a look at it. And that's exactly what you'll get in this bonus. So, if you buy this package, I strongly advice you to take advantage of it.

The only downgrade here is that the maximum length of the sales letter you can get critiqued, is two pages. Most Direct Response sales letters range way more than that. But I still think it's a very important bonus.


Overall assessment

At first I was skeptical whether the sales letters and the prospecting methods revealed in this package would be effective. Besides, I was wondering if this package was just a clone of Brian Marvoevich's first package, "The Avalanche Response Marketing System!"

After having studied the package under review here, "Brian Maroevich's Amazing Million Dollar Prospecting Letters!", my conclusion is this:

1) "Brian Maroevich's Amazing Million Dollar Prospecting Letters!" is a unique package. A tiny bit of the material bears resemblance to the material in Brian's first package. But it's a unique and independent package that can either be read alone or as a supplement to Brian's first package.

2) The information the readers and users of this package get is highly valuable and very effective. Brian Maroevich's methods work, and they can bring your business more prospects - probably many more than you ever expected.

So yes, here's another "must have" by Brian Mavroevich that I strongly recommend if you would like to get more customers and clients to your business - especially if you're running an off-line business.

Price (at the time of this writing)

US $49

About Brian Mavroevich

Who are Brian Mavroevich? Click here for the answer!
 
 

Buying information

Web site

Amazingprospectingletters.com 

http://www.leadstampede.com

Postal address

Brian Maroevich, President
Avalanche Response Marketing Systems
P.O. Box 484, Kentfield, CA 94914
United States

Phone number

415-884-9202 

Fax

415-449-3469