Bernadette Doyle: 
"The Emergency Plan
for
Attracting Clients Fast"

Important note:
This is an independent and critical product-review - not a sales letter or an ad! 


Format

Review 

Do you have your own consulting practice? Or maybe a coaching practise? Or do you offer any other kind of service? Or do you consider starting some kind of service business?

Then you already know - or soon will - that it's not enough to be really good at what you're offering your clients.

If you don't know how to market your client service business, you'll almost certainly soon run into problems.

It's a this point it's so important for you to understand how to promote and market your business.

What do you get?

"The Emergency Plan for Attracting Clients Fast" contains - as the titles also says - Bernadette Doyle's step-by-step marketing system for getting more clients to your service business fast.

"The Emergency Plan for Attracting Clients Fast" is based on three important concepts:

• Your Market
• Your Message
• Your Medium (for reaching your Market with your message)

This system reminds me of Dan S. Kennedy's Magnetic Marketing strategy - which is a proven and highly effective way of getting some fast results from your marketing.

This doesn't mean, in any way, that "The Emergency Plan for Attracting Clients Fast" is a copycat of Dan Kennedy's famous book. Not at all! Bernadette Doyle just applies the same proven Marketing model to one particular kind of businesses: Service businesses that want to attract more clients.

Too often, in my humble opinion, books and courses on how to get clients to your business are based upon what you can call In-Direct (or Non-Direct) Marketing.

These books focus on how you can get more clients by positioning and branding yourself - without emphasizing the Direct Response Marketing strategies that such marketers as Dan S. Kennedy, Jeff Paul, Gary Halbert, Peter Sun, Yanik Silver and now also Bernadette Doyle have become so famous for.

Of course it's important to position and brand yourself and your business. But just not in the way that most modern, mainline, 'professional' marketers and advertising bureaus do it.

Bernadette Doyle - and the other famous marketers I just mentioned - also emphasizes positioning and branding. But they do it in a Direct Response Marketing context.

So, you can imagine how glad I became when I learned that Bernadette Doyle has based "The Emergency Plan for Attracting Clients Fast" on these proven Direct Response Marketing principles.

Step by step Bernadette Doyle shows you how to target the right potential clients and how to attract them to your client practice.

In my experience this model really works. And not only does it work, but it usually works both better and faster than other marketing models.

Of course it's also important to use such marketing concepts as 'free' publicity, networking, word-of-mouth etc. They may supplement Bernadette Doyle's strategies nicely. But still I think Bernadette Doyle rightly emphasizes Direct Response Marketing as the primary strategy.

How good - or bad - is this product?

"The Emergency Plan for Attracting Clients Fast" is a really good guide to getting more clients fast.

Not only stresses Bernadette Doyle the importance of using Direct Response Marketing strategies, but she also shows you how to apply these principles to your real-life situation.

You know, some books and courses are so theoretical that you nod your head all the time in agreement, but then afterwards you don't know how to actually apply what you've read.

Bernadette Doyle accentuates some important principles that'll help you to apply her system to your client practice.

For example, she emphasizes the importance of first finding your customers and then afterwards presenting them to your marketing message. And she shows you how to do it in practise and your concrete business context.

Another very important marketing principle she covers, is socalled Multi-Step Marketing. This is a one of the most vital steps in successful marketing. Anyhow it's grossly overlooked among many marketers.

Bernadette Doyle does a really good job at guiding you through Multi-Step Marketing. After you've read and digested this part of the book, you'll have learned one of the most important lessons in effective marketing.

One minor criticism I have is that the chapter headlines in the contents list aren't 'clickable'. This means that you can't click on then and thus be forwarded to the corresponding part of the book. It would have been nice if the book had this feature included. However, it's a minor and it doesn't subtract from my general view of this book.

Overall assessment 

Bernadette Doyle has written a really useful guide to getting more clients to your practice fast.

I like her approach and the way she applies it.

In short, if you own a client practice and want to get more customers to use your service, this is an important book for you. Highly recommended!

Buying information 

Price (at the time of this writing)

£69.95

Web site

Clientmagnets.com

Email

bernadette@clientmagnets.com