Alexi Neocleous: 
"The Kaizen Marketing System"

Important note: This is a critical book-review and not a salesletter or an ad! 


Format

PDF-document. 214 pages (the main manual).


Review 

Until just a few weeks ago the name Alexi Neocleous was totally new to me. So when I discovered his really fine and profesional looking web site, I was curious to see if he offered anything of value.

When I got his course (reviewed here) called, "The Kaizen Marketing System", I could immediately see that it was a rather detailed and complete marketing system. 

(BTW, maybe you're wondering what "Kaizen" means! It's Japanese and means, "Constant and never ending incremental improvement". Now, before you think I'm a language genius, let me share with you that the only reason I know it is because Alexi Neocleous says so in the course :-)

But the question is, of course, whether the information is any good. After all, during the last years so many books and courses on Marketing have been published, that the quality of the different books and courses varies a lot.

First of all, as I've already mentioned, Alexi Neocleous covers a lot in this course. 

For examples, Alexi Neocleous shows you how to...:

• Discover the four "golden veils" of successful marketing.
• How to get all the leads you want, for your business.
• Immediately earn considerable more from your products and services, just by doing one small thing that'll only take you a few minutes to do.
• Test your marketing campaigns for maximum profits.
• "...add an extra $10,000 per year to your business... and... learn all about a secret strategy that'll shock your competition!"
• Build your own customer list and reap maximum profit from it.
• Get your customers to increase their orders by 30%.
• Make your customers refer their friends to your your business.
• Etc.

And there's a lot more! Alexi Neocleous really covers an impressive amount of information here.

But when you read "The Kaizen Marketing System" you soon realize that it's much more than just a bunch of isolated marketing tips and techniques. There're already too many of those books and courses on the market. 

In this connection, what I really like about "The Kaizen Marketing System" is that Alexi Neocleous has a much deeper understanding of Marketing. He really understands the behind-the-scenes factors that constitute the basis for successful Marketing.

Alexi's writing style is easy to read, and you'll easily catch his points. But what's more important, I think that most entrepreneurs and business owners immediately will be able to apply and apply the strategies and techniques in "The Kaizen Marketing System".

One thing I personally really like, is that Alexi shares his own experience with his readers. He tells how his first business experience was a real failure. But during the book he also shows you how he turned this initial failure into a real success. Actually, this is what "The Kaizen Marketing System" is all about. It's Alexi Meocleous' personal testimony about what helped him turn a business failure into a huge success. 

Alexi Neocleous says: 

"I initially designed this manual as a resource for myself. But as it started to evolve, I realized many, many business owners would benefit from it as well."

This makes this course much more trustworthy and readable.

Finally, I like the clean and professional look of this ebook. It really looks nice. I know that this is just a detail of less overall importance. However, you can't deny that it's much easier to read a book that looks nice, with a font that's friendly to your eyes, and organized so that it's easy to get an overview over the content.

I just have one minor point of criticism: The contents list in the main manual isn't "clickable". That is, you can't click on the headlines in the contents list and be forwarded to the corresponding chapters and sections in the text. As I said, this is a minor point of criticism, but it would have been helpful if you could do this. 

Overall assessment 

In my opinion "The Kaizen Marketing System" is a very, very good marketing course. Actually it's one of the very best I've yet seen. This is the kind of product that really makes a reviewer like me glad. Just when you thought that you knew all the best books and courses on Marketing, you find such an excellent course like this.

About Alexi Neocleous 

Who is Alexi Neocleous? Click for the answer!



Buying information 

Website 

http://www.kaizenmarketingsystem.com 

Email

alexi@kaizenmarketingsystem.com 

Snail mail

Cashflow Marketing
Sylvania Waters, NSW 2224
Australia


Phone

61 2 9522 5026