O. Alex Mandossian: 
"Market With Postcards"

Important note: This is an independent and critical book-review - not a sales letter or an ad! 


Format

Physical product - three ring binder, cd-rom, sample postcards etc.

Review 

For years O. Alex Mandossian has studied effective copywriting. He has studied all the great master copywriters of the past, and he has written enormously successful sales copy – both for his own company and those of others.

“Market with Postcards” (published by Heritage House) is – as the title clearly says - Alex Mandossian’s course on marketing with postcards. Lately, more and more courses, manuals and books on Postcard Marketing has been published. The reason is that more and more professional marketers and entrepreneurs has discovered the advantage of using postcards in their marketing.

As the expenses of running Direct Mail campaigns have skyrocketed, successful marketers have searched for more low cost ways to get leads for their products and services. As Alex Mandossian shows in this course, postcards have shown to be excellent lead-generation means. They are easy and fast to produce. They are cheap to print. They can be distributed for just pennies per card. And a good postcard immediately catches the attention of the person who receives it.

The problem is, of course, how do you create the best possible postcard that’ll bring in the most customers for your business? And how do you reach the most qualified potential customers while spending as little money on your campaign as possible?

Those are just some of the questions that Alex Mandossian answers in this extensive course. ”Market with Postcards” is a highly professional course that really covers all the details of setting up and running highly effective postcard campaigns.

In ”Market with Postcards” the reader will learn how to quickly make an effective postcard marketing plan, how to find prospects, how to design postcards, how to write attention-demanding copy, how to distribute the postcards etc. In short, you’ll learn everything you need in order to get started.

When you read this course, it’s evident that the author is a highly skilled copywriter. There are other fine courses on Postcard Marketing, but as Alex emphasizes, it’s the small details that make the difference. A postcard can only contain so much text, and it’s what you put on your postcards that cause the receiver of the postcard to either read it or throw it away.

And that’s one of the real strengths of this excellent course. You’ll learn everything you need in order to make your postcards irresistible to your potential customers. Not only do you learn how to design your postcards, you also learn how to write irresistible sales copy for your postcards. Besides, you also learn how to find the most targeted receivers of your postcards, and how to distribute them effectively.

So far as I can judge, no stone is left unturned here. You really get all the details here, which you need in order to set up your own successful postcard campaigns.

Alex Mandossian has packed a lot of valuable stuff into this course. The bonuses he has added to the course is really valuable. They’re definitely not the worthless bonuses you get too often when you buy information products through the Internet. For instance, one of the 3 free bonuses you get with the course, is two postcard copywriting critiques. Considering how clever (and busy) a copywriter Alex Mandossian is, this bonus is very, very valuable. This bonus assures that you’re not left out in the dark after having read the course. No, Alex has given his readers the best possible starting point.

Alex has also enclosed two decks of postcards with the course. These postcards will acts as useful models for your future postcards.

Besides, Alex has enclosed a cd-rom with ”Market with Postcards”. On the cd-rom you’ll find several instructional videos, templates etc. – in short everything you need in order to get a successful start.

Finally, I really like the professional look of ”Market with Postcards”. This course is one of the most professional looking marketing courses I’ve ever seen. It’s not the cheapest Postcard Marketing course around. But you certainly get a lot quality information for your money.

Overall assessment  

O. Alex Mandossian is one of today’s most clever and successful copywriters. You get a lot of really useful advice in this excellent course. You’ll everything you need to start up and run your own successful postcard campaign. You’ll also find much of the same information in some of the other courses on Postcard Marketing. But what, in my opinion, sets this course apart from most other course on Postcard Marketing, is the copywriting secrets that Alex Mandossian generously shares in ”Market with Postcards”.

After having gone through this course, you really feel well equipped to start your own postcard campaign. But what makes this course even more valuable is the ready-to-use templates, the instructional videos etc. that Alex has included. If you consider to run your own postcard campaign, you’ll probably find this course very, very helpful. I simply cannot recommend this course highly enough.

Buying information 

Web site

http://www.marketingwithpostcards.com

Postal address

Heritage House Publishing, Inc.
10 Hayford Court · Novato, CA 94949
Phone: (415) 382-1212 · Fax: (415) 382-1222

E-mail

Alex@MarketingWithPostcards.com